Post on 12-May-2015
description
Attracting More Ideal Customers
Using new media
And how to keep the ideal customers you attract
Engage ideal customers
instead of interrupting them Make your campaign
meaningful using info or educational marketing
Use your sustainable practices, quality product, luxurious customer service and social responsibility to anchor your brand’s value
Are you targeting a growing Ideal Customer segment?
There are over 50 million unique affluent US internet users
(those with annual household incomes of at least $100,000) visiting websites
The Deloitte report suggests the total wealth among millionaire households could more than double over the next decade in 25 major world economies, including the U.S.
The total wealth of millionaire households in the U.S. could reach $87 trillion in 2020, up from $39 trillion in 2011.
The number of millionaire households in the U.S. is projected to increase from an estimated 10.5 million in 2011 to 20.6 million in 2020. Source:
http://www.bizjournals.com/phoenix/blog/business/2011/05/arizona-to-lead-in-growth-of.html http://www.deloitte.com/us/globalwealth
Old media isn’t tuned in
•Expensive production and distribution costs
•Expensive ad rates
•Driver of higher customer
acquisition costs •While old media is seeing declining attention from your ideal customers,
new media is attracting them
New media is a broad term that encompasses
amalgamation of traditional media with the interactive power
of computer and communications technology, and
computer-enabled consumer devices
New Media is in
New Media can help you:
• Increase quality of website traffic and quality of leads generated
• Position your brand to increase targeted lead generation and increase number of ideal customers to boost sales
• Advance relationships with mature women niche using new media who are also High Net Worth Individuals (HNWIs) without more demands on you or your staff
• Get a PR Plug-in that puts your campaign into a meaningful context that translates into higher value – giving you more benefits per sale
• Increase awareness of your brand value distinction without putting a
strain on your resources
Mature Women Niche and New Media Consumption
• 45-to-54-year-olds make up the largest group of affluent internet users (10.8 million)
• Women make over 80% of brand purchase decisions
• Women start more than 70% of new businesses • 56% of social media users are 30-64 yrs. of age • Women make up (47%) of the affluent (HNWI) market
online • Women make up over 50% of social media users.
Source:
http://www.newmediatrendwatch.com/markets-by-country/17-usa/123-demographics
New Media Case Studies • The Outdoors Station a company
that specializes in lightweight hiking gear
• Goal: to employ new media to increase website traffic and grow sales
• Approach: used audio (podcasting) to create valuable content and advance relationships with target market
• Strategy: shared content based on shared passion for outdoors, increased visibility of podcasts, and rewarded new media fans and customers
• Results: sales increased 20% when new products or promotions were mentioned on the podcast
How are you using new media?
How you can use this info…
• Use New Media to Increase website traffic quality with brand enhancing audio marketing
• Use New Media to advance relationships with high value niche in the women's market (eco-luxury and sustainable living/business enthusiasts)
• Increase lead generation opportunities and minimize new
customer acquisition costs
• Use New Media to increase awareness of your brand value distinction without putting a strain on your resources
• Contact us for assistance and next steps
Contact: Y. Dubel (888)284-7962 http://webantiphon.com
Getting the most from Context… • Use Context as a partner in your education
or information marketing
• Stand out from the pack and embrace what it means to be a Maverick
• Promoting sustainable lifestyles and business practices makes can help make you a hero
• Get FREE Preview eBook and Preview eCourse Scholarship @ envision-solutions.webantiphon.com
Contact: Y. Dubel (888)284-7962 http://webantiphon.com