Enabling a Culture of Analytics

Blake IrvineManager, Data Science & Engineering

Quick Intro

Who is this BI guy?

What does a Culture of Analytics bring?

Netflix is Reinventing Television

“The Secre

t Sauce

Behind Net

flix's

Hit, "Hous

e Of

Cards": Bi

g Data” --

Fast Compa

ny

“Giving Viewers What They Want” --New York Times

“The Science Behind the Netflix Algorithms That Decide What You’ll Watch Next” --Wired

Data-Mining Boosts Netflix's Subscriber Base, Showbiz Clout

--AdAge

Foundations

Cultural valuesTeam structureTechnology changesData accessibility

Cultural values

High Performance

Freedom & Responsibility

Context

Highly Aligned, Loosely Coupled

Team Structure

Vertical alignment

Specializations, not pigeonholes

Team Structure - Vertical

Engineering

Analytics

Reporting

Modeling

Reed Hastings

FinanceDavid Wells

ContentTed Sarandos

MarketingKelly Bennett

ProductNeil Hunt

Business Development

Bill Holmes

DSE Content

DSE Finance

DSE Marketing

DSE Streaming

DSEPartner

Analytics

Team Structure - Specialization

Analytics

Reporting

Modeling

Engineering

Analyst

Engineer

Viz Engineer

Technology Changes

What are our BI tools, and why?

Technology - Past

Process Analyze Report

Technology - Present

Process Analyze Report

Technology - Future

Process Analyze Report

Data Accessibility

MetacatBig Data APIBig Data Portal

Data Accessibility - Metacat

Data Accessibility - Big Data API

Data Accessibility - Big Data Portal

Making it Happen

Cultural bias, team structure, innovative tools, and accessibility

TrainingTalent

Questions / Future

Blake Irvinebirvine@netflix.comhttps://www.linkedin.com/in/blakeirvine

Netflix culture: http://goo.gl/Vmq93c