Netflix - Enabling a Culture of Analytics
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Enabling a Culture of Analytics Blake Irvine Manager, Data Science & Engineering
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Transcript of Netflix - Enabling a Culture of Analytics
Enabling a Culture of Analytics
Blake IrvineManager, Data Science & Engineering
Quick Intro
Who is this BI guy?
What does a Culture of Analytics bring?
Netflix is Reinventing Television
“The Secre
t Sauce
Behind Net
flix's
Hit, "Hous
e Of
Cards": Bi
g Data” --
Fast Compa
ny
“Giving Viewers What They Want” --New York Times
“The Science Behind the Netflix Algorithms That Decide What You’ll Watch Next” --Wired
Data-Mining Boosts Netflix's Subscriber Base, Showbiz Clout
--AdAge
Foundations
Cultural valuesTeam structureTechnology changesData accessibility
Cultural values
High Performance
Freedom & Responsibility
Context
Highly Aligned, Loosely Coupled
Team Structure
Vertical alignment
Specializations, not pigeonholes
Team Structure - Vertical
Engineering
Analytics
Reporting
Modeling
Reed Hastings
FinanceDavid Wells
ContentTed Sarandos
MarketingKelly Bennett
ProductNeil Hunt
Business Development
Bill Holmes
DSE Content
DSE Finance
DSE Marketing
DSE Streaming
DSEPartner
Analytics
Team Structure - Specialization
Analytics
Reporting
Modeling
Engineering
Analyst
Engineer
Viz Engineer
Technology Changes
What are our BI tools, and why?
Technology - Past
Process Analyze Report
Technology - Present
Process Analyze Report
Technology - Future
Process Analyze Report
Data Accessibility
MetacatBig Data APIBig Data Portal
Data Accessibility - Metacat
Data Accessibility - Big Data API
Data Accessibility - Big Data Portal
Making it Happen
Cultural bias, team structure, innovative tools, and accessibility
TrainingTalent
Questions / Future
Blake [email protected]://www.linkedin.com/in/blakeirvine
Netflix culture: http://goo.gl/Vmq93c
