Post on 02-Jan-2016
Needs Analysis
Needs Analysis
• Needs analysis is concerned with establishing the true needs of the customer (VOC- voice of customer).
• This can be obtained from:
– reports of representative bodies, – reports from market data publications– interviews/questionnaires– etc
Customer Needs
• For collecting data solely from the customer 3 methods are commonly used
– Interviews / questionnaires– Focus groups– Observing the customer using the product
types
5 Steps
• Gather raw data from the customer
• Interpret raw data in terms of customer needs
• Organise the needs into a hierarchy
• Establish the relative importance of the needs
• Reflect on the result of the process
Developing a Questionnaire
– When and why do you use this product?– How would/do you use it?– What do you like about existing products?– What do you dislike about existing products?– What issues do you consider when purchasing
the product?
Effective Interaction
• Go with the flow• Use visual stimuli and prompts• Suppress preconceived hypotheses• Have the customer demonstrate the product
or typical tasks• Be alert for surprises or expression of latent
needs• Watch for non-verbal information
5 Steps
• Gather raw data from the customer
• Interpret raw data in terms of customer needs
• Organise the needs into a hierarchy
• Establish the relative importance of the needs
• Reflect on the result of the process
Requirements
– You are required to develop a short questionnaire to establish User Needs for your product.
– Interview 2 persons using the questionnaire
– Further develop the questionnaire based upon the results of your first interview
– Interview further people (at least another 4) and record the results
Requirements
– Identify at least 10 ‘needs’ and organise them into primary and secondary needs
– Assign importance factors to the needs you identify
– Collate the results and produce a SHORT report of your findings.
– Include a short statement as to how you would improve the questionnaire with hindsight of the results obtained