MarketingMagazinekting Nov08 PaulJRoberts...brand promise delivered across every possible customer...

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Transcript of MarketingMagazinekting Nov08 PaulJRoberts...brand promise delivered across every possible customer...

Page 1: MarketingMagazinekting Nov08 PaulJRoberts...brand promise delivered across every possible customer touchpoint. Touchpoint analysis helps them understand customer needs and the 'moments