SpotifyLili MarchakAyshwarya BalasubramanianKaren FernandezMandi GonzalezAmy Afonso

Meet Daniel Eks, Founder of Spotify

● essentially became savior of the musical industry

● one of the first to campaign for legal, licensed music streaming

● early adopter status established Spotify as one of the top streaming services

Spotify’s main

Competition

● Spotify users skew young (29 & younger)

● 26% users pay for premium services

● Highest listening peak between 6PM & 7 PM

Fun Facts

Decision Problem:How can Spotify improve its user

experience when compared to competing services?

Research Questions● What are the most popular music streaming

services? Why?● What’s the context in which people use these

music streaming services?● What aspects are users satisfied and dissatisfied

with?● Which Spotify features are the most used?● What features aren’t available on Spotify that users

would like to see?

Data Analysis & Findings

Our survey received82 valid responses

● open for 17 days● 105 total responses● received 47 open-ended

questions for data interpretation

Finding 1:Users are ambivalent with seeing what their friends are listening to

1 = Strongly Agree, 5 = Strongly Disagree

Finding 2: Most Spotify users stream

music from home and discovered Spotify from a friend’s recommendation

Finding 3: Users want a more

diverse music database

Recommendations● Voice Commands for search & music

player interactions● Improve the social aspect of the overall

experience● Improve the home listening experience

by exploring smart home technology

Limitations

● Not enough data for certain competitors● Researcher error (oops)● Heavy Ann Arbor influence

Any questions?Thank you!