Post on 16-Apr-2017
MTVon Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of MTV FB
MTV: Social Media Report
This report looks at how
MTVperformed on social media between
October 1st – December 31st, 2015
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Analysis of
MTVFacebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
48,425,753 344,441 .72%United
States
Mostly Young, Female and
Attached.
MTV
Engagement Score
52
Total Posts
6,474
Total Likes
28,176,014
Total Comments
926,220
Total Shares
1,562,774
BRAND POSTS
Brand Overview
47,800K
47,900K
48,000K
48,100K
48,200K
48,300K
48,400K
48,500K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
48,425,753
New Fans
344,441
Engagement
0
250
500
MTV had an average engagement score of 52 and a highest of 344.
Community Analysis
MTV fans are mostly Young, Female and Attached. MTV fans are largely from United States followed by Mexico.
Fan Demographics Distribution of Fans
13%
87%
male female
0% 10% 20% 30% 40% 50%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 2,000K 4,000K 6,000K 8,000K 10,000K
United States
Mexico
India
Brazil
Indonesia
Philippines
Italy
Argentina
Colombia
0
20
40
60
80
100
120
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
new 256
Justin Bieber 231
one 208
via 144
Drake 128
0%
100%
Brand Participation Brand Non Participation
84%
6%
10%
Posititve Negative Neutral
Brand Posts - Engagement
MTV responded to 6 conversations generated by the 6,474 Posts they published.
MTV receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
18-NOV-15, WED 3:48PM
Everything you know about Thanksgiving is wrong ft. Franchesca "Chescaleigh" Ramsey.
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 34,396 4,302 158,69
8
Positive
23-OCT-15, FRI 8:58AM
This is not a drill. It's a Harry Potter sequel!!!
14-NOV-15, SAT 12:04PM
MTV updated their profile picture.
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
928 64,614 10,604 25,033 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
925 341,193 1,198 1,491 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 1000 2000 3000 4000 5000 6000 7000
0 50 100 150 200
Links
Videos
Photos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 200 400 600 800 1000 1200
0 20 40 60 80
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel
0 5 10 15
0 20 40 60
Deadpool
The Hunger Games:Mockingjay Part 2
Trans AwarenessWeek
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 50 100 150 200
Deadpool
The Hunger Games:Mockingjay Part 2
Trans AwarenessWeek
Number of Posts
Engagement Score
Engagement Score Number of Posts
Analysis of
MTVTwitter Account
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
13,262,562 289,371 2.23% United States
MTV@MTV
Engagement Score
75
Total Proactive Tweets
2,826
Retweets Total
1,919
Replies Total
5,064
Favorites Total
1,796,044
Total Mention
87,942
Total Retweets
985,152
Response Rate (%)
5.39%
Average Reply Time (mins)
13
BRAND TWEETS USER TWEETS
Brand Overview
12,800K
12,850K
12,900K
12,950K
13,000K
13,050K
13,100K
13,150K
13,200K
13,250K
13,300K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
13,262,562
New Followers
289,371
32K
32K
32K
32K
32K
32K
32K
32K
32K
32K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
31,984
New Followees
48
Engagement
0
250
500
750
MTV had an average engagement score of 75 and a highest of 583.
0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
2826 1919
RT & favorite to vote @troyesivan for #EMA Artist On The Rise! See
who's in the lead: https://t.co/..
20-Oct-15, Tue 03:00PM
ENGMT. FAV. REPLIES RETWEETS
999 32,942 1,540 32,243
Top Engaging Tweets
Will I ever get over @JustinBieber + @Halsey's performance of
#TheFeeling? (No.) https://t.co/nBDdh..
RT & favorite to vote @Halsey for #EMA Artist On The Rise! See who's in
the lead: https://t.co/gHup..
18-Nov-15, Wed 04:01PM
ENGMT. FAV. REPLIES RETWEETS
998 40,842 632 26,989
20-Oct-15, Tue 03:00PM
ENGMT. FAV. REPLIES RETWEETS
998 26,270 391 28,577
NO IMAGE NO IMAGE NO IMAGE
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 500 1000 1500 2000 2500 3000
0 10 20 30 40 50 60 70 80 90 100
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
0 100 200 300 400 500 600
0 5000 10000 15000 20000 25000 30000 35000 40000 45000
#ema*
#mtvema*
#findingcarter*
#amas*
#mtvhomecoming*
#teenwolf*
#mtvbestof2015*
#ultimatefanexperience*
#starwars*
#madeintheam*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
ema mtvema findingcarter amas mtvhomecoming
Spread of Hashtags by day
0 100 200 300 400 500 600 700 800
#mtvbestof2015*
#mtvhomecoming*
#amas*
#ultimatefanexperience*
#teenwolf*
#madeintheam*
#mtvema*
#ema*
#findingcarter*
#starwars*
Engagement Score
Hashtags - Engagement
Average Response Rate : 5.39%
0
500
1000
1500
2000
2500
3000
3500
1-O
ct
3-O
ct
5-O
ct
7-O
ct
9-O
ct
11-O
ct
13-O
ct
15-O
ct
17-O
ct
19-O
ct
21-O
ct
23-O
ct
25-O
ct
27-O
ct
29-O
ct
31-O
ct
2-N
ov
4-N
ov
6-N
ov
8-N
ov
10-N
ov
12-N
ov
14-N
ov
16-N
ov
18-N
ov
20-N
ov
22-N
ov
24-N
ov
26-N
ov
28-N
ov
30-N
ov
2-D
ec
4-D
ec
6-D
ec
8-D
ec
10-D
ec
12-D
ec
14-D
ec
16-D
ec
18-D
ec
20-D
ec
22-D
ec
24-D
ec
26-D
ec
28-D
ec
30-D
ec
Men
tio
ns a
nd
Rep
lies
Replies Mentions
Customer Service
Average Reply Time : 13 minutes
0
100
200
300
400
500
600
700
800
900
1000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service
Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
Request ForDirect
Message
Request ForContact
Request ForView a Link
Request ForEmail
BrandApology
Plain Text
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
0
1000
2000
3000
4000
5000
6000
7000
8000
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
Total number of Retweets : 985,152
-10,000
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
Total number of Mentions: 87,942
-500
0
500
1,000
1,500
2,000
2,500
3,000
3,500
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
Influencers
Name Followers Tweets
Justin Bieber 76,891,652 2
Demi Lovato 34,765,922 2
One Direction 27,639,767 1
Miley Ray Cyrus 27,480,002 7
David Guetta 19,690,735 1
TOP 5 INFLUENCERS
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