MTV Social Media Analysis Q4 2015

MTVon Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of MTV FB

MTV: Social Media Report

This report looks at how

MTVperformed on social media between

October 1st – December 31st, 2015

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Analysis of

MTVFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

48,425,753 344,441 .72%United

States

Mostly Young, Female and

Attached.

MTV

Engagement Score

52

Total Posts

6,474

Total Likes

28,176,014

Total Comments

926,220

Total Shares

1,562,774

BRAND POSTS

Brand Overview

47,800K

47,900K

48,000K

48,100K

48,200K

48,300K

48,400K

48,500K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

48,425,753

New Fans

344,441

Engagement

0

250

500

MTV had an average engagement score of 52 and a highest of 344.

Community Analysis

MTV fans are mostly Young, Female and Attached. MTV fans are largely from United States followed by Mexico.

Fan Demographics Distribution of Fans

13%

87%

male female

0% 10% 20% 30% 40% 50%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 2,000K 4,000K 6,000K 8,000K 10,000K

United States

Mexico

India

Brazil

Indonesia

Philippines

Italy

Argentina

Colombia

0

20

40

60

80

100

120


Brand Posts

Top keywords used Frequency

new 256

Justin Bieber 231

one 208

via 144

Drake 128

0%

100%

Brand Participation Brand Non Participation

84%

6%

10%

Posititve Negative Neutral

Brand Posts - Engagement

MTV responded to 6 conversations generated by the 6,474 Posts they published.

MTV receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

18-NOV-15, WED 3:48PM

Everything you know about Thanksgiving is wrong ft. Franchesca "Chescaleigh" Ramsey.

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 34,396 4,302 158,69

8

Positive

23-OCT-15, FRI 8:58AM

This is not a drill. It's a Harry Potter sequel!!!

14-NOV-15, SAT 12:04PM

MTV updated their profile picture.

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

928 64,614 10,604 25,033 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

925 341,193 1,198 1,491 Positive

NO IMAGE NO IMAGE NO IMAGE

http://www.facebook.com/7245371700/posts/10153371234126701



Brand Posts - Analysis

Brand Post Types Days of the week

0 1000 2000 3000 4000 5000 6000 7000

0 50 100 150 200

Links

Videos

Photos

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 200 400 600 800 1000 1200

0 20 40 60 80

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Campaign Intel

0 5 10 15

0 20 40 60

Deadpool

The Hunger Games:Mockingjay Part 2

Trans AwarenessWeek

Number of Posts

Engagement Score


0 5 10 15 20 25

0 50 100 150 200

Deadpool

The Hunger Games:Mockingjay Part 2

Trans AwarenessWeek

Number of Posts

Engagement Score


Analysis of

MTVTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

13,262,562 289,371 2.23% United States

MTV@MTV

Engagement Score

75

Total Proactive Tweets

2,826

Retweets Total

1,919

Replies Total

5,064

Favorites Total

1,796,044

Total Mention

87,942

Total Retweets

985,152

Response Rate (%)

5.39%

Average Reply Time (mins)

13

BRAND TWEETS USER TWEETS

Brand Overview

12,800K

12,850K

12,900K

12,950K

13,000K

13,050K

13,100K

13,150K

13,200K

13,250K

13,300K


Follower Growth

Total Followers

13,262,562

New Followers

289,371

32K

32K

32K

32K

32K

32K

32K

32K

32K

32K


Followee Growth

Total Followees

31,984

New Followees

48

Engagement

0

250

500

750

MTV had an average engagement score of 75 and a highest of 583.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

2826 1919

RT & favorite to vote @troyesivan for #EMA Artist On The Rise! See

who's in the lead: https://t.co/..

20-Oct-15, Tue 03:00PM

ENGMT. FAV. REPLIES RETWEETS

999 32,942 1,540 32,243

Top Engaging Tweets

Will I ever get over @JustinBieber + @Halsey's performance of

#TheFeeling? (No.) https://t.co/nBDdh..

RT & favorite to vote @Halsey for #EMA Artist On The Rise! See who's in

the lead: https://t.co/gHup..

18-Nov-15, Wed 04:01PM


998 40,842 632 26,989

20-Oct-15, Tue 03:00PM


998 26,270 391 28,577

NO IMAGE NO IMAGE NO IMAGE

http://www.twitter.com/MTV/status/656545623961935872



Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 500 1000 1500 2000 2500 3000

0 10 20 30 40 50 60 70 80 90 100

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 100 200 300 400 500 600

0 5000 10000 15000 20000 25000 30000 35000 40000 45000

#ema*

#mtvema*

#findingcarter*

#amas*

#mtvhomecoming*

#teenwolf*

#mtvbestof2015*

#ultimatefanexperience*

#starwars*

#madeintheam*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

ema mtvema findingcarter amas mtvhomecoming

Spread of Hashtags by day

0 100 200 300 400 500 600 700 800

#mtvbestof2015*

#mtvhomecoming*

#amas*

#ultimatefanexperience*

#teenwolf*

#madeintheam*

#mtvema*

#ema*

#findingcarter*

#starwars*

Engagement Score

Hashtags - Engagement

Average Response Rate : 5.39%

0

500

1000

1500

2000

2500

3000

3500

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Average Reply Time : 13 minutes

0

100

200

300

400

500

600

700

800

900

1000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

500

1000

1500

2000

2500

3000

3500

4000

4500

5000

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

1000

2000

3000

4000

5000

6000

7000

8000

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 985,152

-10,000

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 87,942

-500

0

500

1,000

1,500

2,000

2,500

3,000

3,500


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

Justin Bieber 76,891,652 2

Demi Lovato 34,765,922 2

One Direction 27,639,767 1

Miley Ray Cyrus 27,480,002 7

David Guetta 19,690,735 1

TOP 5 INFLUENCERS

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MTV Social Media Analysis Q4 2015

Social Media

Transcript of MTV Social Media Analysis Q4 2015