Post on 22-Nov-2014
description
Motivation by ReputationRyan Leslie
Director of Dealer Experience781.697.3562
ryan@dealerrater.com@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 mbarto@cioccahonda.com
@skeetle
Ryan LeslieDirector of Dealer Experience
781.697.3562ryan@dealerrater.com
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 mbarto@cioccahonda.com
@skeetle
Ryan LeslieDirector of Dealer Experience
781.697.3562ryan@dealerrater.com
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 mbarto@cioccahonda.com
@skeetle
Ryan LeslieDirector of Dealer Experience
781.697.3562ryan@dealerrater.com
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 mbarto@cioccahonda.com
@skeetle
Ryan LeslieDirector of Dealer Experience
781.697.3562ryan@dealerrater.com
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 mbarto@cioccahonda.com
@skeetle
Ryan LeslieDirector of Dealer Experience
781.697.3562ryan@dealerrater.com
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 mbarto@cioccahonda.com
@skeetle
Ryan LeslieDirector of Dealer Experience
781.697.3562ryan@dealerrater.com
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 mbarto@cioccahonda.com
@skeetle
Ryan LeslieDirector of Dealer Experience
781.697.3562ryan@dealerrater.com
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 mbarto@cioccahonda.com
@skeetle
Showrooming
Picture Perfect Reputation Management
Ryan LeslieDirector of Dealer Experience
781.697.3562ryan@dealerrater.com
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 mbarto@cioccahonda.com
@skeetle
If customer perception is one of the most important things to your dealership – wouldn’t you like to learn how to improve
it?
Ryan LeslieDirector of Dealer Experience
781.697.3562ryan@dealerrater.com
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 mbarto@cioccahonda.com
@skeetle
How many of you, in a medium-sized store, have under $1,000 to set aside for increasing the perception of your
dealership to your in-store customers?
Not weekly Not MonthlyOnce
Ryan LeslieDirector of Dealer Experience
781.697.3562ryan@dealerrater.com
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 mbarto@cioccahonda.com
@skeetle
Ryan LeslieDirector of Dealer Experience
781.697.3562ryan@dealerrater.com
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 mbarto@cioccahonda.com
@skeetle
Ryan LeslieDirector of Dealer Experience
781.697.3562ryan@dealerrater.com
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 mbarto@cioccahonda.com
@skeetle
Ryan LeslieDirector of Dealer Experience
781.697.3562ryan@dealerrater.com
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 mbarto@cioccahonda.com
@skeetle
Ryan LeslieDirector of Dealer Experience
781.697.3562ryan@dealerrater.com
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 mbarto@cioccahonda.com
@skeetle
Ryan LeslieDirector of Dealer Experience
781.697.3562ryan@dealerrater.com
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 mbarto@cioccahonda.com
@skeetle
Ryan LeslieDirector of Dealer Experience
781.697.3562ryan@dealerrater.com
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 mbarto@cioccahonda.com
@skeetle
Ryan LeslieDirector of Dealer Experience
781.697.3562ryan@dealerrater.com
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 mbarto@cioccahonda.com
@skeetle
Never ask for a 5 star review…
…ask the customer for their story.
Ryan LeslieDirector of Dealer Experience
781.697.3562ryan@dealerrater.com
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 mbarto@cioccahonda.com
@skeetle
5 words and 5 stars will not sell or service cars!
Strive for Stories!
Sep 30, 2013 - New York Sues 19 Companies for Fake Reviews. Recently, review sites and state attorneys general have begun to crack down on
fake reviews ..
Aug 28, 2013 - In a lawsuit a month ago, Edmunds accused Texas-based Humankind Design Ltd. of registering nearly 2,200 fake
member accounts
Sep 17, 2013 - Yelp is suing a San Diego law firm for allegedly seeding its Yelp page with
“fake reviews” from non-existent clients. Julian McMillan, who owns ...
Ryan LeslieDirector of Dealer Experience
781.697.3562ryan@dealerrater.com
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 mbarto@cioccahonda.com
@skeetle
Dopamine- the real reason for motivation
Dopamine is responsible for signaling feedback for predicted rewards.
In simplistic terms, it tells the individual to repeat what it just did to get that reward. It tells the
memory centers in the brain to pay particular attention to all features of that rewarding experience, so it can
be repeated in the future.
Ryan LeslieDirector of Dealer Experience
781.697.3562ryan@dealerrater.com
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 mbarto@cioccahonda.com
@skeetle
2
• Teach them to be their own brand•Share success stories from Phil Young.•Share data points from Dataium Study
• Embrace the competitiveness on your floor and in your drive
• Teach them the lifecycle of reviews!
Handed out the first one Sept. 4th 2012
Shipped 41,000 on March 7th, 2014
Ryan LeslieDirector of Dealer Experience
781.697.3562ryan@dealerrater.com
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 mbarto@cioccahonda.com
@skeetle