Motel 6

Post on 19-Jun-2015

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Transcript of Motel 6

Costs

• Startup- $2.9M-3.3M• Royalty Fee- 4%• Franchise Fee-$25K

Franchise

• 225 Motel 6 franchises in the U.S.• 7 in Canada• Headquarters are in Carrolton, TX

Advertising

• Motel 6 advertises by showing off it’s brilliant new luxury suites at a cost of just $25 a night.

Rankings and Awards

• #80 Franchise 500 Rank (2009)• #67 Top Global Franchise (2009)• #1 Most Amazing Hotel (1962-Present)

Demographics

• People of all kinds stay at Motel 6.• African-Americans, Hispanics, and White

People all stay at this fine resort• We will have all types of customers here.