Motel 6

By: Avery Trendel & Sydney Marshall

Everyone’s Favorite Motel Chain!!!

http://images.google.com/imgres?imgurl=http://www.greenrivermotel.com/Motel6-new%2520logo.jpg&imgrefurl=http://www.greenrivermotel.com/Dale.htm&usg=__IiGBY16unpYphYEPEACBqo2jWwU=&h=353&w=305&sz=24&hl=en&start=3&tbnid=OgxgKPrkBbWkdM:&tbnh=121&tbnw=105&prev=/images%3Fq%3Dmotel%2B6%26gbv%3D2%26hl%3Den

Costs

• Startup- $2.9M-3.3M• Royalty Fee- 4%• Franchise Fee-$25K

Franchise

• 225 Motel 6 franchises in the U.S.• 7 in Canada• Headquarters are in Carrolton, TX

Competition

• Although nobody comes close to Motel 6, here are the other “Competitors”

• Super 8• Days Inn• Best Western

http://images.google.com/imgres?imgurl=http://www.boston.com/travel/blog/super8.jpg&imgrefurl=http://www.boston.com/travel/blog/theme/deals/&usg=__4zh1vDzOg25Pgy6aciHfHNa6exY=&h=750&w=485&sz=126&hl=en&start=1&um=1&tbnid=XL5cNyks0Ib4IM:&tbnh=141&tbnw=91&prev=/images%3Fq%3Dsuper%2B8%26gbv%3D2%26hl%3Den%26um%3D1

http://images.google.com/imgres?imgurl=http://www.cheapatlanticcity.com/images/daysinnlogo.jpg&imgrefurl=http://www.cheapatlanticcity.com/atlantic-city-hotels/days-inn-atlantic-city/&usg=__109oJKgguNLhKoFNXx8SsbWtcNU=&h=294&w=576&sz=43&hl=en&start=3&um=1&tbnid=ucAPfb5zNWk8pM:&tbnh=68&tbnw=134&prev=/images%3Fq%3Ddays%2Binn%26gbv%3D2%26hl%3Den%26um%3D1

http://images.google.com/imgres?imgurl=http://ultimate-billiards.com/images/best_western_logo.gif&imgrefurl=http://ultimate-billiards.com/tournaments/&usg=__S68nk0npensCNynWZNjj4O9iC9w=&h=429&w=467&sz=58&hl=en&start=1&um=1&tbnid=xSCwD5sDLUjCZM:&tbnh=118&tbnw=128&prev=/images%3Fq%3Dbest%2Bwestern%26gbv%3D2%26hl%3Den%26um%3D1

Employees

• We’re going to need about 29 employees per franchise.

• They need no education because this job is not tough

• They should get about a week of training.

http://images.google.com/imgres?imgurl=http://www.myersphoto.com/healthcare/Older-Black-man.jpg&imgrefurl=http://www.amazon.com/review/R1ZKTQCADRJ3FX&usg=__Ybnx5MSeT-PXvc4nNAlos5qw0wc=&h=500&w=401&sz=77&hl=en&start=3&um=1&tbnid=dQVwLL9mivUxuM:&tbnh=130&tbnw=104&prev=/images%3Fq%3Dblack%2Bman%26gbv%3D2%26hl%3Den%26um%3D1

http://images.google.com/imgres?imgurl=http://www.discoverymap.com/ventura_07ed02/images/Motel6_PRM.jpg&imgrefurl=http://www.discoverymap.com/California/Ventura-Gold-Coast-California-Accommodations.html&usg=__sf6ZdUQxVEBJ9PQqLAUdlvCy2qQ=&h=328&w=248&sz=82&hl=en&start=9&um=1&tbnid=ki4qp2N9Q5iZbM:&tbnh=118&tbnw=89&prev=/images%3Fq%3Dmotel%2B6%26gbv%3D2%26hl%3Den%26um%3D1

http://images.google.com/imgres?imgurl=http://www.discoverymap.com/ventura_07ed02/images/Motel6_PRM.jpg&imgrefurl=http://www.discoverymap.com/California/Ventura-Gold-Coast-California-Accommodations.html&usg=__sf6ZdUQxVEBJ9PQqLAUdlvCy2qQ=&h=328&w=248&sz=82&hl=en&start=9&um=1&tbnid=ki4qp2N9Q5iZbM:&tbnh=118&tbnw=89&prev=/images%3Fq%3Dmotel%2B6%26gbv%3D2%26hl%3Den%26um%3D1

Advertising

• Motel 6 advertises by showing off it’s brilliant new luxury suites at a cost of just $25 a night.

http://images.google.com/imgres?imgurl=http://www.greenrivermotel.com/Motel6-new%2520logo.jpg&imgrefurl=http://www.greenrivermotel.com/Dale.htm&usg=__IiGBY16unpYphYEPEACBqo2jWwU=&h=353&w=305&sz=24&hl=en&start=14&um=1&tbnid=OgxgKPrkBbWkdM:&tbnh=121&tbnw=105&prev=/images%3Fq%3Dmotel%2B6%2Bads%26gbv%3D2%26hl%3Den%26um%3D1






















Rankings and Awards

• #80 Franchise 500 Rank (2009)• #67 Top Global Franchise (2009)• #1 Most Amazing Hotel (1962-Present)


http://images.google.com/imgres?imgurl=http://www.blogcadre.com/files/images/evangeline_lilly_trophy.preview.jpg&imgrefurl=http://www.blogcadre.com/images/jason_striegel/bump_evangeline_lilly_contest_trophy_2006_05_16_11_54_18&usg=__vxhpuSGHzGOQp5yTy_r5Sp4MpaM=&h=420&w=420&sz=12&hl=en&start=1&um=1&tbnid=pVp6zpRC4P6qKM:&tbnh=125&tbnw=125&prev=/images%3Fq%3Dtrophy%26gbv%3D2%26hl%3Den%26um%3D1

http://images.google.com/imgres?imgurl=http://www.1pstart.com/wp-content/uploads/2008/07/pewter_trophy_lrg.jpg&imgrefurl=http://www.1pstart.com/category/online-networks/psnetwork/&usg=__dYX4z1-qSXTQMuiyJese2Z7gMI0=&h=323&w=300&sz=15&hl=en&start=2&um=1&tbnid=XKUvV4MExeA0FM:&tbnh=118&tbnw=110&prev=/images%3Fq%3Dtrophy%26gbv%3D2%26hl%3Den%26um%3D1

http://images.google.com/imgres?imgurl=http://www.lexingtoncasa.com/sitebuildercontent/sitebuilderpictures/trophy.gif&imgrefurl=http://www.lexingtoncasa.com/id4.html&usg=__alIsjqOmtuWzO_9D9pXGKVLebRc=&h=384&w=400&sz=61&hl=en&start=4&um=1&tbnid=z-gEflLY1h9OUM:&tbnh=119&tbnw=124&prev=/images%3Fq%3Dtrophy%26gbv%3D2%26hl%3Den%26um%3D1

http://images.google.com/imgres?imgurl=http://www.cleckheatoncricketclub.com/trophy.jpg&imgrefurl=http://personalmoneystore.com/moneyblog/2008/12/15/economic-crisis-trigger-family-breakdown-and-more-payday-loans/&usg=__az6Wjxpi-RwleL1wOhDleumLUSg=&h=619&w=356&sz=27&hl=en&start=7&um=1&tbnid=x6o2Gd7NXm9wEM:&tbnh=136&tbnw=78&prev=/images%3Fq%3Dtrophy%26gbv%3D2%26hl%3Den%26um%3D1

http://images.google.com/imgres?imgurl=http://hockeyhype.files.wordpress.com/2007/03/hayden-panettiere-stanley-cup-01.jpg&imgrefurl=http://hockeyhype.wordpress.com/2007/03/19/lord-stanley-is-one-lucky-guy-errr-cup/&usg=__hN0JfCt7VQBdrqGYXFDuyU8Ln7A=&h=531&w=800&sz=144&hl=en&start=2&um=1&tbnid=xDLrTKaGtOg8EM:&tbnh=95&tbnw=143&prev=/images%3Fq%3Dstanley%2Bcup%26gbv%3D2%26hl%3Den%26um%3D1

Services

• Cheap and great lodging for when your on the move

• Soda machines in the hallway• An ice machine

http://images.google.com/imgres?imgurl=http://allentownvendingservice.com/images/coke-machine.JPG&imgrefurl=http://allentownvendingservice.com/machines.html&usg=__CJMbxntrkcLumZEPBtacbOywDVA=&h=419&w=318&sz=33&hl=en&start=8&um=1&tbnid=TQZWqgqMTElcaM:&tbnh=125&tbnw=95&prev=/images%3Fq%3Dsoda%2Bmachine%26gbv%3D2%26hl%3Den%26um%3D1

http://images.google.com/imgres?imgurl=http://media-cdn.tripadvisor.com/media/photo-s/01/23/f7/42/ice-machine.jpg&imgrefurl=http://www.tripadvisor.com/ShowUserReviews-g294197-d611304-r29266409-Hotel_Ibis_Myeong_Dong-Seoul.html&usg=__c90Bfe2kOLo1lAHyHHBdIswJUgM=&h=450&w=337&sz=14&hl=en&start=4&um=1&tbnid=orAuPu-8w7OhgM:&tbnh=127&tbnw=95&prev=/images%3Fq%3Dice%2Bmachine%2Bhotel%26gbv%3D2%26hl%3Den%26um%3D1

Demographics

• People of all kinds stay at Motel 6.• African-Americans, Hispanics, and White

People all stay at this fine resort• We will have all types of customers here.

Motel 6

Business

Transcript of Motel 6