MorCon 2016

Post on 15-Apr-2017

54 views 0 download

Transcript of MorCon 2016

7 THINGS

MORCON 2016

That Google Likes that You Probably Overlook

No single metric is capable of putting you on position 1 nor capable of penalizing you from the first page.

If you want to be on Page 1, you need to be Page 1 Material.Google is your Oracle.

2MORCON 2016

*NOTEDon’t Take My Word For It

The Strongest, best paid, highly in-demand SEO’s are the most Curious ones.Question these principles and believe them ONLY if your experience is similar

INDEX SPEEDMATTERSDo you check How often Google visits you?

In a study of over 100 random Keywords, the average caching speed for Position 1 to 3 is less than 3 days.

3MORCON 2016

MORCON 2016

Index SpeedSearch = Philippine SEO Company Search Date: 08 December 2016 Ranking: Page 1

MORCON 2016

Index Speed

MIND YOURCONTENT FORMATSBacklinko Agrees with MeIn a September 2016 Study, Backlinko analyzed the sites that rank for 1M keywords and found that content that had more than 1 format outperformed content that was purely text.

6MORCON 2016

MORCON 2016

Content Formats

MORCON 2016

Content Formats

WE DID THIS 3 YEARS AGO.MARCH 2013.

INNER PAGESMATTERShe’s not crazy. She’s a Dancer…There is significantly less weight on what YOU want to rank compared to what GOOGLE wants to rank.

Listen to Google…

9MORCON 2016

MORCON 2016

Inner Pages

STRUCTURED DATAIt’s the Modern Day MetaStructured Data (what you use to help Google understand your content) is today what meta data was 10 years ago.It does not only help you rank today…

It will be what ranks you tomorrow.

11MORCON 2016

MORCON 2016

Structured Data

USER GENERATEDCONTENTThey’re like Steroids… but If the most powerful ranking factor is Content, then what stronger trust signal is there than content Generated by your users?

Afterall, Web 2.0 is the “User’s Web”

13MORCON 2016

MORCON 2016

User-Generated Content

MORCON 2016

User-Generated Content

MORCON 2016

User-Generated Content

MORCON 2016

User-Generated Content

TECHNICAL SUPERIORITYIs More Important Now than EVER before

BOTTOMLINE: Faster Websites Rank Better

18MORCON 2016

MORCON 2016

Technical Superiority

MORCON 2016

Technical Superiority

MORCON 2016

Technical Superiority

ROIIS THE NAME OF THE GAMEGone are the days of SEO being a residual driverGoogle Tag Manager helps you prove the value of your service PERIOD!

22MORCON 2016

MORCON 2016

Google Tag Manager

MORCON 2016