MorCon 2016
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Transcript of MorCon 2016
7 THINGS
MORCON 2016
That Google Likes that You Probably Overlook
No single metric is capable of putting you on position 1 nor capable of penalizing you from the first page.
If you want to be on Page 1, you need to be Page 1 Material.Google is your Oracle.
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*NOTEDon’t Take My Word For It
The Strongest, best paid, highly in-demand SEO’s are the most Curious ones.Question these principles and believe them ONLY if your experience is similar
INDEX SPEEDMATTERSDo you check How often Google visits you?
In a study of over 100 random Keywords, the average caching speed for Position 1 to 3 is less than 3 days.
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Index SpeedSearch = Philippine SEO Company Search Date: 08 December 2016 Ranking: Page 1
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Index Speed
MIND YOURCONTENT FORMATSBacklinko Agrees with MeIn a September 2016 Study, Backlinko analyzed the sites that rank for 1M keywords and found that content that had more than 1 format outperformed content that was purely text.
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Content Formats
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Content Formats
WE DID THIS 3 YEARS AGO.MARCH 2013.
INNER PAGESMATTERShe’s not crazy. She’s a Dancer…There is significantly less weight on what YOU want to rank compared to what GOOGLE wants to rank.
Listen to Google…
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Inner Pages
STRUCTURED DATAIt’s the Modern Day MetaStructured Data (what you use to help Google understand your content) is today what meta data was 10 years ago.It does not only help you rank today…
It will be what ranks you tomorrow.
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Structured Data
USER GENERATEDCONTENTThey’re like Steroids… but If the most powerful ranking factor is Content, then what stronger trust signal is there than content Generated by your users?
Afterall, Web 2.0 is the “User’s Web”
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User-Generated Content
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User-Generated Content
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User-Generated Content
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User-Generated Content
TECHNICAL SUPERIORITYIs More Important Now than EVER before
BOTTOMLINE: Faster Websites Rank Better
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Technical Superiority
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Technical Superiority
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Technical Superiority
ROIIS THE NAME OF THE GAMEGone are the days of SEO being a residual driverGoogle Tag Manager helps you prove the value of your service PERIOD!
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Google Tag Manager
MORCON 2016