Module 3: Advertising

3.1 Online Advertising

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Internet advertising options

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Module 3: Advertising

3.2 Radio, Cinema and TV

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Radio advertising- Local advertising- Small businesses- Human voice as selling tool (emotion)- Not too expensive

www.henter.cohttps://commons.wikimedia.org/wiki/File:Vintage_Radio_Advertising_-_1940_General_Electric_Radios_with_Beam-A-Scope,_Circa_1939_(9720256332).jpg?uselang=es

Cinema advertising- Local advertising- Link to specific movies- Focused audience- No distraction

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https://commons.wikimedia.org/wiki/File:Reklama_w_kinie_(2013_ubt).JPG?uselang=es

TV advertising- sophisticated- expensive- Check local channels for cheaper options

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https://commons.wikimedia.org/wiki/File:1969_WLW-D_TV_GUIDE_AD_-_afternoons.JPG?uselang=es

Module 3: Advertising

3.3 Sponsorship

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What is Sponsorshi

p?

“To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services. A sponsor is the individual or group that provides the support, similar to a benefactor.” Wikipedia.org

Positive publicity No big Budget needed Target niche market Drive Sales Differentiate from competition

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https://commons.wikimedia.org/wiki/Category:M%C3%A9decins_sans_fronti%C3%A8res?uselang=es#/media/File:Medicos_Sin_Fronteras_en_Murcia.jpg

Kinds of Sponsorshi

pPro Bono ServiceCash DonationsPrize DonationsFundraisingProvide Meeting SpaceMatching Gift ProgramsCorportae Gift Programs

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https://commons.wikimedia.org/wiki/Category:Sponsorships?uselang=es#/media/File:Campeonato_Argentino_de_Polo_2010_-_5236515585_2b8cb412de_o.jpg

Module 3: Advertising

3.4 Outdoor advertising

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Outdoor advertising

Specific geographic región

Billboards, bus benches, transit advertising, business signage

Fleet of vehiclesBuses and taxisHighly visible

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https://commons.wikimedia.org/wiki/Category:Outdoor_advertising#/media/File:Adele_Bloch-Bauer_goodbye_poster.jpg

Module 3: Advertising

3.4 Writing an advertisement

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www.henter.co https://commons.wikimedia.org/wiki/Category:Advertisements#/media/File:Cromemco_Z-1_advertisement_January_1977.jpg

- Who are your audience?- Know your target market

- What’s your offer?- What do you want to achieve?

Grab attention with

your ad

- single, clear message

- Grab attention with headline and image

- Simple approach

- Provoke interest- Check

competetion’s ads

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Write the body copy of your ad

- Add more information

- Be straightforward

- Don’t give superflous information

- Call to action

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Check yourad

- Leave your ad overnight

- Read it again

- Check final layout

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