Module 3 advertising
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Transcript of Module 3 advertising
Module 3: Advertising
3.1 Online Advertising
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Internet advertising options
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Module 3: Advertising
3.2 Radio, Cinema and TV
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Radio advertising- Local advertising- Small businesses- Human voice as selling tool (emotion)- Not too expensive
www.henter.cohttps://commons.wikimedia.org/wiki/File:Vintage_Radio_Advertising_-_1940_General_Electric_Radios_with_Beam-A-Scope,_Circa_1939_(9720256332).jpg?uselang=es
Cinema advertising- Local advertising- Link to specific movies- Focused audience- No distraction
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https://commons.wikimedia.org/wiki/File:Reklama_w_kinie_(2013_ubt).JPG?uselang=es
TV advertising- sophisticated- expensive- Check local channels for cheaper options
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https://commons.wikimedia.org/wiki/File:1969_WLW-D_TV_GUIDE_AD_-_afternoons.JPG?uselang=es
Module 3: Advertising
3.3 Sponsorship
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What is Sponsorshi
p?
“To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services. A sponsor is the individual or group that provides the support, similar to a benefactor.” Wikipedia.org
Positive publicity No big Budget needed Target niche market Drive Sales Differentiate from competition
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https://commons.wikimedia.org/wiki/Category:M%C3%A9decins_sans_fronti%C3%A8res?uselang=es#/media/File:Medicos_Sin_Fronteras_en_Murcia.jpg
Kinds of Sponsorshi
pPro Bono ServiceCash DonationsPrize DonationsFundraisingProvide Meeting SpaceMatching Gift ProgramsCorportae Gift Programs
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https://commons.wikimedia.org/wiki/Category:Sponsorships?uselang=es#/media/File:Campeonato_Argentino_de_Polo_2010_-_5236515585_2b8cb412de_o.jpg
Module 3: Advertising
3.4 Outdoor advertising
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Outdoor advertising
Specific geographic región
Billboards, bus benches, transit advertising, business signage
Fleet of vehiclesBuses and taxisHighly visible
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https://commons.wikimedia.org/wiki/Category:Outdoor_advertising#/media/File:Adele_Bloch-Bauer_goodbye_poster.jpg
Module 3: Advertising
3.4 Writing an advertisement
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www.henter.co https://commons.wikimedia.org/wiki/Category:Advertisements#/media/File:Cromemco_Z-1_advertisement_January_1977.jpg
- Who are your audience?- Know your target market
- What’s your offer?- What do you want to achieve?
Grab attention with
your ad
- single, clear message
- Grab attention with headline and image
- Simple approach
- Provoke interest- Check
competetion’s ads
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Write the body copy of your ad
- Add more information
- Be straightforward
- Don’t give superflous information
- Call to action
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Check yourad
- Leave your ad overnight
- Read it again
- Check final layout
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