Modern business is like war. Enlist a team that can ensure ... · Modern business is like war....

RECRUITMENT GUIDE: CLASS OF 2011

(WITH ADDITIONAL SPECIALIZATION IN MARKETING & SALES)

MBA COMPETITIVE INTELLIGENCE & CORPORATE WARFARE

Modern business is like war.

Enlist a team that can ensure victory.

Established under the aegis of the non-profit Ritnand Balved Education Foundation, over 19

years ago, Amity today is one of the most trusted names in education, wherein 80,000

students are pursuing over 240 programmes, spread over 1000 acres of campuses, with 4.5

million sq. ft. of built-up area. Amity has a dedicated team of 3,500 faculty members who

focus on grooming future leaders into value driven human beings besides competent

professionals.

The unparalleled growth of Amity is a combination of the most hi-tech campuses, a dedicated

faculty comprising thought leaders and practicing professionals, the innovative teaching

methodology and unparalleled Corporate Interaction.

80,000 Students, 3,500 Faculty, 1000 Acres of Campuses

Actuarial Science

Advertising

Agriculture

Anthropology

Applied Sciences

Architecture

Biotechnology

Commerce

Competitive Intelligence& Corporate Warfare

Computer Science

Education

Engineering

Event Management

Fashion Design

Amity has institutions of higher learning in the following areas:

Amity University has become the only pvt. University of India to be included in the list of globally

recognized Universities of the International Association of Universities (IAU) of United Nations. Amity

University is recognized by University Grants Commission (UGC) to award degrees. Universities do

not require any approval or recognition from AICTE to start or conduct any course. Amity University is

also one of the first private Universities to get the prestigious recognition as a Science and Industries

Research Organization (SIRO) by the Ministry of Science & Technology, Govt. of India. The relevant

documentation for the above, and the links to Govt. website where Amity university is listed are

available on www.amity.edu.

Fine Arts

Food Technology

Forensic Sciences

Hotel Management

Information Technology

Insurance

Interior Design

Journalism

Languages

Management

Microbiology

Nano-Technology

NGO/Development Studies

Performing Arts

Pharmacy

Physical Education

Political Leadership

Physiotherapy

Psychology

Rural Management

Space Scienceand Technology

Social Work

Sports Science

Telecom

Travel & Tourism

Urban Management

THE AMITY UNIVERSE

After interacting with businessmen and scientists from

virtually every country of the world, I came to a conclusion a

long time back that the Indian brain has no match in the

world.

We set up the Amity Institution with the aim to provide world

class education and the most dedicated teachers to some of

the brightest and motivated students of our country. By

giving them an industry-oriented practical teaching with a

focus on personality enhancement and imbibing of values

and sanskar and a sense of responsibility towards the

people around them, Amity students have been groomed to

be assets to any organization they join.

I am confident that with the world class environment of a

company like yours, and with the guidance of distinguished

people like yourself, our students will fulfill all the

expectations and also win the hearts of everyone around

them with their knowledge, positive attitude, proactive and

self-oriented approach.

There can be no better way for both of us to build or continue

a long-lasting relationship than through absorbing an

Amitian in your organization.

I wish you all the success in all the missions you have set for

yourself and your organization.

Dr. Ashok. K. Chauhan

Founder President, Ritnand Balved Education Foundation

Chairman, AKC Group of Companies

Dr. Ashok K. Chauhan founded Amity as

part of his mission to help our country

and his passion to see India as a

superpower by 2030. Dr. Chauhan,

hailing from a family of educationists,

went to West Germany on a Govt.

scholarship to pursue his higher

education in plastic technology after

which he went on to build the US$ 1.6

billion AKC Group of Companies. In

1986, Dr. Chauhan established the

non-profit Ritnand Balved Education

Foundation and brought together some

of the best scientific, academic and

corporate minds to march towards his

dream. Dr. Chauhan has received many

international and national awards for

his entrepreneurial achievements and

for his philanthropic work. For his

contributions in the field of education

and science, Dr. Chauhan has been the

recipient of many Hony. Doctorates, the

latest being the one conferred in

London.

Dr. Ashok K. Chauhan-Leading the way……

MESSAGE FROMTHE FOUNDER PRESIDENT

The Amity Institute of Competitive Intelligence (AICI) is running a Two

Years’ full time course - MBA (Competitive Intelligence and Corporate

Warfare) with additional specialization in Marketing and Sales - since

25 July 2005. With the right mix of subjects in Management, Competitive

Intelligence and Corporate Warfare, blended with Business Strategy,

this unique course is being offered for the first time in India to bring

about a change in the mind-set of our future corporate leaders.

Today’s business world is marked by hyper-competition and there is

competition everywhere. We live in an environment of change and

uncertainty. This programme recognizes these factors and deals with

them. It is essential for every business to understand what its

competitors are doing and what they are planning to do.

Understanding the competition is no longer just desirable in the

business world, it is essential. Those organizations which lose time in

adopting the most contemporary methods of gaining Competitive

Intelligence will leave an open door for their competitors to lead the

market. Regardless of size, businesses must be able to assess their

competitors in order to predict their strategies and then to shape

success in Marketing and Sales as also in other areas.

The scope of Competitive Intelligence, is however, not limited to

researching and assessing other firms and acting to outperform them.

It embraces all factors that could endanger or enhance a company’s

revenues and profits. Hence, true Competitive Intelligence can be

defined as the transformation of intelligence into shared learning

within an organization that provides a basis for its decision making,

strategy, and corporate action. This chemistry is the theme of

Competitive Intelligence.

The world is moving fast, we need to move faster. In the long run, MBA

(Competitive Intelligence and Corporate Warfare) with additional

specialization in Marketing and Sales will bring about a revolution in

the corporate landscape. It will speed up India’s progress towards

becoming a great power.

Maj. Gen. Ashok Krishna, AVSM

Director

• Functional areas of Management (Marketing and Sales, Brand and Retail, Advertising and Public Relations)

• Generating Competitive Intelligence

• Strategies and Tactics in Corporate Warfare

• Logistics and Supply Chain Management

• Identification of Blind Spots

• Competitive Early Warning and Risk Management

• Financial Forensics

• Industry Analysis and War Gaming

• Scenario Planning

• Change Management

• Scanning the Environment for Informed Decision Making

The programme particularly focuses on:

FROM THE DESK OF THE DIRECTOR

In order to facilitate international academic exchange, to develop academic relationships and in support of collaborative

activities, Amity University for and on behalf of Amity Institute of Competitive Intelligence and Corporate Warfare and Ecole

Internationale Des Sciences du Traitement de l’information for and on behalf of Mastérs Specialisé en Intelligence

Economique have signed a Memorandum of Understanding.

It has been agreed that every effort will be made to encourage productive relationships in all Competitive Intelligence

related fields identified by the interested members of the collaborating institutions. Linkages will be strengthened by

personnel visits and exchange.

EISTI- Ecole Internationale Des Sciences du Traitement de l’informationEISTI was created in 1983. It is a private school which has been recognized by the State and accredited by the

national accreditation board-‘Commission du Titre d’Ingeniéur’ (CTI).

In more than 20 years, EISTI has become a key player for professionals in the field of Information Technology

and Management. The school’s Master’s Degree in Competitive Intelligence is regarded as one of the best.

EISTI is located both in Cergy Pontoise, in Val d’Oise 35 kms from Paris and in Pau in the Atlantic Pyrenees, in

south west France.

EISTI Campus at Cergy Pontoise

COLLABORATION WITH FRENCH SCHOOL

Indian industry, in its march towards true globalization, has clearly understood the significance of being

competitive. The need for getting trained in the basic techniques of Competitive Intelligence and in the art of

Corporate Warfare would now emerge as a necessity as India reinforces its efforts to become a superpower,

challenging the global competitors.

What is Competitive IntelligenceCompetitive Intelligence is the identification of strategically important corporate intelligence needs and the

process of resolving those needs through ethical information-gathering, analysis, and the presentation of such

analysis to clients (internal or external).

In complex environments, successful firms do not simply find a success formula or a set of competencies and

bank/capitalize on them. Successful firms are dynamic and often non linear. Successful firms, in such

environments, are those that can continually discover competitive opportunities. It is the stream of competitive

opportunities that allow an organization to continually renew itself in harmony with the competitive

environment. Simply put: successful firms differentiate themselves from other firms by being continually

different. Competitive Intelligence is the critical driver of information that will allow a firm to strategise, and to

adapt pre-emptively to the future environment.

Dr. Ashok K. Chauhan, Founder President, Amity addressing a seminar on Competitive Intelligence.

• It is contest between companies for the acquisition of customers, for

obtaining the superiority and domination of one over the other.

• A company’s competitive strategy should be the corner stone of everything

it does, the foundation on which it builds everything else. Unless it is

adding value to customers’ satisfaction in a better or faster or cheaper

manner than its competitors, many would argue that a company deserves

to go out of business.

Corporate Warfare

Mr. Pierre Memheld, representative EISTI,conducting a course on Trade ShowIntelligence for students of theAmity Institute of Competitive Intelligence

COURSE ADVANTAGE

Dr. Atul Chauhan, Chancellor AUUP, greeting the Class of 2010 during the concluding ceremony.

Board of Studies

• A board of studies consisting of academicians and professionals is responsible for the structuring of

academic programmes, framing of curriculum, syllabi and scheme of evaluation, etc. These are

continuously being updated and revised so as to make them the best and most suited to industry

requirements.

Course Outline

• The course is unique and at present the only one of its kind in the country designed to make the students

well- versed not only in the general and normal management subjects but also with special emphasis on the

art of collection, collation, analysis and dissemination of data in all relevant spheres so as to aid strategy

formulation.

COURSE ADVANTAGE

The course covers subjects which are taught in any other MBA

course in the country viz. Human Resource Management,

Financial Management, Marketing and Sales, Managerial

Economics, Quantitative Techniques, Business Strategy,

CRM, Business Environment and Law etc. But in addition to

these common subjects, the students are also given training

in the art and science of Competitive Intelligence and

Corporate Warfare as a specialization. This is what gives

them a competitive edge over their counterparts. These

disciplines account for 40 percent of the course curriculum.

COURSE ADVANTAGE

Mr. Atul Chauhan, President and Chancellor (fifth from left), Maj. Gen. K. J. Singh, Vice Chancellor (fourth from left),

Maj. Gen. Ashok Krishna, Director, and Faculty with alumni of MBA (Class of 2010). Faculty members (seated from left) are:

Dr Shikha Bhatia, Mrs. Neelam Kapoor, Mr. Vivek Raghuvanshi, and (from right) Ms. Gurpreet Bindra, Mrs. Renita Dubey, Mr. Arun Bhatia.

The course offers a dual specialization to make our students

more competitive and better suited to handle a variety of

assignments in businesses and industry. Apart from

Competitive Intelligence and Corporate Warfare the other

area of specialization is Marketing and Sales wherein

subjects like Brand Management, Retail Management,

Global Marketing etc, are taught. The course also gives

special emphasis to developing the skills of creativity and

innovation in the students.

Maj. Gen. K. J. Singh,Vice Chancellor presenting the award for“Best in Personality Enhancement” toMs. Shajadi Noorjahan of the Class of 2010during the closing ceremony on 10th March 2010.

• Amity is the only private university in the National Capital Region of New Delhi and is

located on a sprawling high-tech, 60 acre air conditioned campus with over 3.1 million

sq. ft. of buildings and World-class facilities like air conditioned amphitheatre style

classrooms, group study rooms, imported furniture and equipments, air conditioned

multi-cuisine restaurants and ATM.

• As India’s first high-tech smart campus, Amity has wireless broadband internet

connectivity of 20 mbps with over 90 kms of Fiber Optic / LAN cable backbone

structure. Each student is provided with a smart card for access control / e-wallet, etc.

• The Amity campus has a state of the art computer centre that provides computing

facilities comprising the latest HP / IBM machine linked to a wide range of software,

communication and print services.

• The internet enables close online interaction between faculty and students.

Hi-Tech Campus

INFRASTRUCTURE

Cafeteria• An air-conditioned, Wi-Fi, multi-cuisine restaurant serves a delectable variety of Indian,

Chinese and Continental dishes.

Library- The Knowledge Resource Centre• Libraries are the resource centre for providing

learning support to the students. The libraries are well stocked with large number of books, magazines, journals and periodicals for reference.

Classrooms• Specially designed amphitheatre style classrooms are equipped with latest

communication technologies and teaching aids.

Auditorium• A state-of-the-art 800 capacity auditorium acts as a common ground for students,

faculty and corporate personalities for regular interface and other management events.

• A fully integrated seminar hall seats 300 people and is equipped with advanced presentation tools for audio video interactions.

Sports Facilities• The on-campus 15 acres sports complex consists of swimming pool, cricket and

football ground, horse riding academy, 20 lane indoor shooting range, professional gym, tennis, squash, basketball, volleyball courts, yoga / aerobic rooms.

Faculty• Amity attracts the best talent and each faculty is a distinguished academician in

respective field and true professional.

• Besides the dedicated core faculty, the institute has on its panel, a number of eminent visiting faculty and guest speakers.

INFRASTRUCTURE

Dr. Amita Chauhan, Chairperson,blessing Amity students at

the concluding ceremony ofthe Amity Human Values Quarter.

Olympic sizeswimming pool

Students of MBA Competitive Intelligence and Corporate Warfare at the Military Training Camp

All weather, 8-layer,ultra-cushion syntheticbasketball courts

INDUSTRY INTERACTION CELLAmity Institute of Competitive Intelligence and Corporate Warfare has a Career Development and

Industry Interaction Cell which functions with the following objectives:

• Managing industry relationship for summer internship and final placement of students.

• Organizing personality development and soft skill programmes.

• Obtaining feedback on students’ industry performance.

• Creating awareness in the corporate world about the Institute’s Academic Programmes.

• Organizing seminars, workshops and industry visits.

Mr. Vivek Raghuvanshi, Assistant Prof. Mobile: 9810799325, Institute: 0120-4392156,0120-4392118/218,E-mail: vraghuvanchi@amity.edu

Composition Industry Interaction Cell

Maj. Gen. Ashok Krishna, Director, interacting with alumni. From left to right: Mr. Praduman Singh Asst Manager EMAAR MGF Mr. Varun Sehgal Asst. Director FICCI, Mr. Asif Zaidi Asst Manager DLF and Mr. Deepankar Kamboj Asst. Manager DLF.

Faculty

Students’ Representatives

Mr. Arun Bhatia, Senior LecturerDr. Shikha Bhatia, Senior LecturerMs. Renita Dubey, Lecturer

Akshay AbhishekAnkit JainGurpreet SinghPartho BhattacharyaRahul SharmaShubra JyotsanaX. Johnson Pradeep Raj

PLACEMENT HIGHLIGHTS OF AMITYINSTITUTE OF COMPETITIVE INTELLIGENCE

MBA-class of 2011

Competitive Intelligence and Corporate Warfare(with additional specialization in Marketing and Sales)

Educational Qualifications

STUDENTS’ PROFILE

ABHINAV SHRIVASTAVA

MBA-Competitive Intelligence and Corporate Warfarewith additional specialization in Marketing and Sales.

B.E (C.S.E).

Two years and 3 months in Novitasoft Solutions Pvt. Ltd.

Renaissance Arch Pvt. Ltd (Business development throughservice marketing for Renaissance Arch Pvt. Ltd).

English, Hindi, Elementary German.

Professional Qualification Graduation Work Experience Additional Qualification Summer Training Languages Known

ABHAY GUPTA

ABHISHEK SHARMA

Nexus Techno Solutions Pvt. Ltd (Market potential oncomputer telephonic integration industry).

English, Hindi, Elementary French.

B.Com (Pass).

Tata Consultancy Services (Health care software systemmarket study).

STUDENTS’ PROFILE

AKSHAY ABHISHEK

B. A. (Hons) Political Science.

MTNL (Analyzing business strategy for MTNL 3G mobileservices).

ADITI MATHUR

BBA (HR).

Diploma course in Software Engineering.

Investors Clinic (Recruitment and selection process forinvestors clinic).

ANKIT JAIN

BBA (Gen).

2 years in ICICI Prudential Life Insurance Company Limited.

Grasim Industries Limited (Competitive analysis of BirlaWhite Level Plast v/s P.O.P).

STUDENTS’ PROFILE

ANSHUL KUMAR SINGH

B.Tech (Mechanical).

M.Cad (AutoCAD, protea, catia).

One year in Shivani Oil and Gas Ltd.

Two years in Sharda Medicare.

Mlp Advance Health (Assessment of demand userpreference for surgical medical equipments and implants forneuro-spine, endoscopy and orthopedic segment).

ANUJ GOEAL

Two Years in ABN Amro Bank.

Religare Securities (Fundamental and technical analysis ofmutual funds).

APRAJITA CHOUDHARY

BBA (HR & Marketing).

SAIL (Comparative analysis of retail model of SAIL withinthe industry).

TISCO.

English, Hindi, Bengali, Elementary French.

STUDENTS’ PROFILE

DEEPAK CHOUDHARY

Moser Baer (Employee welfare measures in Moser BaerIndia Limited).

AVINASH CHOUDHARY

IOCL (Competitor analysis of Indian Oil Corporation Limited).

GURPREET SINGH MATHARU

BBA (Marketing).

Six Months in Hans Hyundai Sales.

Nexus techno Solutions Pvt. Ltd (Using competitive intelligence togenerate competitive advantage for Nexus Techno Solutions).

English, Hindi, Punjabi, Elementary French & German.

STUDENTS’ PROFILE

JAI DUA

B.Sc. (Gen).

Two years and six months in Wipro Ltd.

Tata Consultancy Services (Analysis of Indian health-careindustry).

HINA AGARWAL

B. Tech (ECE).

Inter Globe Technology (GDS and competitive market:SWOT analysis of Galileo).

Samtel Color Ltd.

KUMAR ABHISHEK

BBA (Hons).

ITC Limited (A study on confectionery distribution andmarket share).

STUDENTS’ PROFILE

M. AARTHI

BBA (Travel & Tour Management).

Lowe Lintas (A study on awareness of branded gypsum withreference to Saint Gobain Gyproc)

Dolphin Pvt. Ltd.

KUMAR KARTIEKA

B.Com (Pass).

Mc Donald’s India Pvt. Ltd.

3 Year in Horizon Infos Solutions Pvt. ltd.

Motherson Sumi Systems (Analytical study of commercialvehicle segment).

NEERAJ SHUKLA

BA (Pass).

Reliance Communication (A study analysis & report onmarketing communication efficiency of different media).

STUDENTS’ PROFILE

PRATEEK SINGH VASIR

B.Sc. (Forensic Science).

Hill & Associates (Risk assessment –Chhattisgarh) .

English, Hindi, Punjabi, Elementary French.

PARTHO BHATTACHARYA

B. Tech (ECE).

1 year in Embee Software Pvt. Ltd. Kolkata.

1 Year in CMS Info-systems Ltd. New Delhi.

HP India Gurgaon (Competitor analysis and marketsegment analysis).

ACC Limited (Distributed Control System).

English, Hindi, Bengali, Elementary French.

PRIYANKA BHARGAVA

B. Com

SAIL (Comparative analysis of retail model of SAIL withinthe industry).

STUDENTS’ PROFILE

RAHUL SHARMA

B.Sc. (IT).

2 Year in Tulip Telecom New Delhi.

Standard Chartered Bank (Competitive research of currentaccount of different banks with Standard Chartered Bank).

RAJAN BHATIA

BBA (Marketing).

Jindal Steels (Demand of heavy structure in the market).

RAKESH AGARWAL

B.E. (CSE).

Autosign Industries (Way to reduce road accidents onIndian roads).

STUDENTS’ PROFILE

SHUBHRA JYOTSNA

B.Sc. (Organic Chemistry).

M.Sc. (Organic Chemistry).

5 years in DPS Indirapuram.

IGEP Foundation (Trade promotion between Indian andEuropean Union countries).

SHWETA KASHYAP

B. Com

ICWAI, PGD (F.M) and Diploma (HRD).

Dabur India Limited.

SAIL Bhilai (Costing and budgeting of Bhilai steel plant).

SIMRANDEEP SINGH

B. A. (Political Science).

Standard Chartered Bank (Competitive research of currentaccount of different banks with Standard Chartered Bank).

English, Hindi, Punjabi, Elementary French.

STUDENTS’ PROFILE

X. JOHNSON PRADEEP RAJ

B.E. (Mechanical).

EICHER (Cam pad tag welding fixture for Eicher tag holding).

Hill & Associates (Fraud survey report 2010).

TUBA BHATT

B.Sc. (Physical Science).

Nexus Techno Solutions Pvt. Ltd (Market trend oncomputer telephony integration industry).

English, Hindi, Kashmiri, Elementary French.

VAISHNAVI SINGH

B .Sc. Fashion Design and Technology.

Cotton Care Exports Pvt. Ltd.

Snow White Square (Handling internal operation and salesof Snow White).

Elementary German, Elementary Spanish, English, Hindi.

STUDENTS’ PROFILE

VIBHU SINGAL

BBA (Marketing).

Motherson Sumi Systems (Market growth of automobileparts).

Modern business is like war. Enlist a team that can ensure ... · Modern business is like war....

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