Modern Agriculture –

leads to changed requirements for

agricultural machinery manufacturers,

distribution partners

and farmers

Jan-Hendrik Mohr

Member of the CLAAS Group Executive Board – Group Executive Vice President Sales & Service

31.03.2014 CLAAS Symposium in Szent István University Gödöllő2

Modern Agriculture

changed requirements for � agricultural machinery manufacturers, � distribution partners� farmers

changed requirements for � agricultural machinery manufacturers, � distribution partners� farmers

New technologies

Influence on required skills in agricultural professionsInfluence on required skills in agricultural professions

31.03.2014 CLAAS Symposium in Szent István University Gödöllő3

New technologies…also based on many years of experience in Hungary

1972 In the 1980s

31.03.2014 CLAAS Symposium in Szent István University Gödöllő4

New technologies…and today‘s result

CEMOS AutomaticGPS-Steering systems

CLAAS TELEMATICS

CLAAS LEXION

31.03.2014 CLAAS Symposium in Szent István University Gödöllő5

New technologies…and today‘s result

Tractor Jumbo (1955)

World record: 448,29 hectare in 24 h

LD 40 CLAAS engine (72 hp)

CLAAS XERION 5000+ HORSCH Maestro 24.70 SW CLAAS „Huckepack“

31.03.2014 CLAAS Symposium in Szent István University Gödöllő6

New technologies

Key ComponentsContinuously Variable Transmission (CVT)

…in the power range between 140 and 530 hp

Silbermedaille auf der Agritechnica 2013:Prozess- und Leistungsoptimierung von Traktor-Maschinen-Kombinationen.

31.03.2014 CLAAS Symposium in Szent István University Gödöllő7

New technologies

ICT

Implement Controls Tractor. Process- and performance optimization of tractor implement combinations.

31.03.2014 CLAAS Symposium in Szent István University Gödöllő8

New technologies

Farm Management: growing complexitiy require proper management skills

365 FarmNetOne software for the whole farm – 365 days a year

31.03.2014 CLAAS Symposium in Szent István University Gödöllő9

Modern Agriculture

changed requirements for � agricultural machinery manufacturers, � distribution partners� farmers

New technologiesNew technologies

Influence on required skills in agricultural professionsInfluence on required skills in agricultural professions

31.03.2014 CLAAS Symposium in Szent István University Gödöllő10

Changed requirements –agricultural machinery manufacturer

Sales: Configurator (Product Configurator)Configurator (Product Configurator) Machine.Online (MOL)

CLAAS Online MapsVertriebs-Informations-Assistent (VIA)

31.03.2014 CLAAS Symposium in Szent István University Gödöllő11

Changed requirements –agricultural machinery manufacturer

Service and Parts:

CDS REMOTE Remote diagnosis - technology

Global spare parts network� ensures local supply as quick as possible

CLAAS of America

CLAAS China

CLAAS TELEMATICS Benefit from given performance

Feb 201312

COL

CIL

CLKCSE

China East

CARG SKD

UCA

China North SKD

Full Machine Assembly

Components manufacturing

Components purchased

SKD Machine Assembly

Plant Products

COL LEX

CSE LEX+TUC+ JAG+XER+DO+AV

CLK TUC+LEX+XER

CLH Headers

UCA DO

CIL CT+TIG

CARG TUC

CCL_E local

CLH

Production and R&D: Global Footprint Required

15

15

Changed requirements –agricultural machinery manufacturer

CLAAS Symposium in Szent István University Gödöllő

31.03.2014 CLAAS Symposium an der Universität in Gödöllö13

Changed requirements –agricultural machinery manufacturer

Production and R&D:

Huge investments required in R&D:

� Capacity increase in R&D for Electronics:2010 – 2014: +76%

� Cost of specialized work station => e. g. test engineer in validation of electronics:~ 150.000,-€

Operating CLAAS machines – everywhere at any time

User groups:

ACADEMY trainerWorkshop staffSales personsMarketing employeesMachine operatorsCustomers

31.03.2014 CLAAS Symposium in Szent István University Gödöllő14

Changed requirements –agricultural machinery manufacturer

Academy / Trainings:

CLAAS online machine simulator:

31.03.2014 CLAAS Symposium in Szent István University Gödöllő15

Changed requirements –distribution partners

Distribution partners:Workshop Spare Parts Supply

Used Machinery Training

Strictly confidentialChanged requirements –

farmer / contractors

One software for the whole farm – anywhere and 365 days a year

One view One philosophy One operating concept

Forest management

Pig farm management

lease management

Field record

Forecast models

GIS Program

Payroll

Invoicing

Accounting

Building administration

Land rights

Email

Calendar

Home banking

Excel, Word

Information portal

etc.

31.03.2014 CLAAS Symposium an der Universität in Gödöllö17

Planning/Sowing condition control (CC) improvement / fertilisation yield/documentation

Changed requirements –farmers / contractors

Data in agriculture processes (example of corn production)

31.03.2014 CLAAS Symposium in Szent István University Gödöllő18

Modern Agriculture

changed requirements for � agricultural machinery manufacturers, � distribution partners� farmers

changed requirements for � agricultural machinery manufacturers, � distribution partners� farmers

New technologiesNew technologies

Influence on required skills in agricultural professions

31.03.2014 CLAAS Symposium in Szent István University Gödöllő19

Influence of required skills setsin agricultural professions

Prerequisites:

� Well educated people will fulfill the market demands of all agricultural sectors� Professional competence is of continuously growing importance� Education is critical success factor