A mobile vision for theRetail Industry

Agenda

1. What is mCommerce

2.On the Go

3.How to start ?

4.Mobilosoft

50 %

penetration in Belgium by end 2011.

VS

mCommerce: is selling via a smartphone

0

1

2

3

4

5

6

7

2011 2016

mobile sales in % of e-Commerce revenues

40%

Foreseen annual growth

+500%

Mobile Search

Q2 2011*

To find a Retailer

To compare prices

To get promotions

To get product info 44%

48%

49%

54%

79% of smartphone owners have used it to help with shopping*

*Data extracted from a US Google report - Aug 2011

mCommerce « is when consumers use their mobile phones in a

Retail context »

Agenda

1. What is mCommerce

2.On the Go

3.How to start ?

4.Mobilosoft

*Data extracted from a US Google report - Aug 2011

Out of 100 smartphone users:

Use it while discussing

Use it while eating

Use it on the Go

Use it at home 93

87

48

13

Bathroom

TV

Sex 5

33

39

*Data extracted from a US Google report - Aug 2011

Mobile advertising works

51% 49%

Take action

Don’t react

Purchase

Tapp on the Add

Visit Website 35%

42%

49%

82% of smartphone users notice adds

Increase in average CTR when separate mobile add

campaigns

11,5%

*Data extracted from a US Google report - Aug 2011

Mobile search for local information

27%

36%

37%

95% of users search for local information

11,5%

Call visit Purchase

88% of local information seeker take actions within a day

1 in 3 mobile search is local !

*Data from trendwatching Sep 2011

Mobile shoppers buy !

74% of US smartphone shoppers made a purchase

11,5%

Via the Mobile

On-line

In the shops 76%

59%

35%

70% use their smartphone in the stores

Barcode scanning increased by 1600% in 2010

But they encounter issues

40%

60%

yes

No

To slow

Crash / error

Format difficult tu read / Use

Mobile site didn’t function

Mobile website not available 38%

45%

48%

51%

73%

« Within the last 12 months haveyou encountered a problem when accessing a

website from your mobile phone ? »

< 1 sec

1-5 sec

6-10 sec

11-15 sec

16-20 sec

> 20 sec 20%

15%

16%

30%

16%

4%

« When viewing a website on your mobile phone, how long are you willing to wait for the website to load before giving up and exit the

page ? »

50% expect it in less than 10 seconds

Avg speed on a pc: 6 sec (AGBeat)

Avg speed of a mCommerce site: 9,08 sec (Internet Retailer)

Agenda

1. What is mCommerce

2.On the Go

3.How to start ?

4.Mobilosoft

1 - You need a simple website for smartphone

Unique

Customer centric

Info on your

company

Promotion/product

info

Shop finder

Social media sharing

2 - That is at the center of your mobile marketing initiatives

Search engines

3 results

SEA

2 results

QR codes

SMS

Agenda

1. What is mCommerce

2.On the Go

3.How to start ?

4.Mobilosoft

Mobilosoft allows retail chains to easily create a smartphone site.

+- + Mobilosoft.com

It's easy ! Retailer

Create your AppIn 5 steps, your App will be created and posted in the Web.

Simply follow the flow:

- Visit the FAQ- Visit our demos - Ask us your questions

Any question ?

Step 1:Define the name

Step 2:Create the structure

Step 3:Encode the content

Step 4:Preview

Step 5:Publish

About

Encode the content: Define the content for each of your modules.

Shops

Highlight

Title Mountain Bike

Details Mountain Bike with two wheels and brakes

Price 435€

Image

CancelOK

Web Configurator

A platform that helps RetailersBuild their mobile site on their own

Mobile Web App Canvas

At a decent price

Pay according to the size of your distribution network

Contact us:ga@mobilosoft.comPhone: +32 (0)483/02.77.32www.mobilosoft.com