Mobile vision - Conference at Comeos 4/10/2011
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A mobile vision for the Retail Industry
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This presentation was given on the 4th of October at Comeos, the Belgian federation for Retail and Services.It describes Mobilosoft's vision on how to simply start with mobile Marketing: we believe a Mobile Site is the first thing retailers have to do!
Transcript of Mobile vision - Conference at Comeos 4/10/2011
A mobile vision for theRetail Industry
Agenda
1. What is mCommerce
2.On the Go
3.How to start ?
4.Mobilosoft
50 %
penetration in Belgium by end 2011.
VS
mCommerce: is selling via a smartphone
0
1
2
3
4
5
6
7
2011 2016
mobile sales in % of e-Commerce revenues
40%
Foreseen annual growth
+500%
Mobile Search
Q2 2011*
To find a Retailer
To compare prices
To get promotions
To get product info 44%
48%
49%
54%
79% of smartphone owners have used it to help with shopping*
*Data extracted from a US Google report - Aug 2011
mCommerce « is when consumers use their mobile phones in a
Retail context »
Agenda
1. What is mCommerce
2.On the Go
3.How to start ?
4.Mobilosoft
*Data extracted from a US Google report - Aug 2011
Out of 100 smartphone users:
Use it while discussing
Use it while eating
Use it on the Go
Use it at home 93
87
48
13
Bathroom
TV
Sex 5
33
39
*Data extracted from a US Google report - Aug 2011
Mobile advertising works
51% 49%
Take action
Don’t react
Purchase
Tapp on the Add
Visit Website 35%
42%
49%
82% of smartphone users notice adds
Increase in average CTR when separate mobile add
campaigns
11,5%
*Data extracted from a US Google report - Aug 2011
Mobile search for local information
27%
36%
37%
95% of users search for local information
11,5%
Call visit Purchase
88% of local information seeker take actions within a day
1 in 3 mobile search is local !
*Data from trendwatching Sep 2011
Mobile shoppers buy !
74% of US smartphone shoppers made a purchase
11,5%
Via the Mobile
On-line
In the shops 76%
59%
35%
70% use their smartphone in the stores
Barcode scanning increased by 1600% in 2010
But they encounter issues
40%
60%
yes
No
To slow
Crash / error
Format difficult tu read / Use
Mobile site didn’t function
Mobile website not available 38%
45%
48%
51%
73%
« Within the last 12 months haveyou encountered a problem when accessing a
website from your mobile phone ? »
< 1 sec
1-5 sec
6-10 sec
11-15 sec
16-20 sec
> 20 sec 20%
15%
16%
30%
16%
4%
« When viewing a website on your mobile phone, how long are you willing to wait for the website to load before giving up and exit the
page ? »
50% expect it in less than 10 seconds
Avg speed on a pc: 6 sec (AGBeat)
Avg speed of a mCommerce site: 9,08 sec (Internet Retailer)
Agenda
1. What is mCommerce
2.On the Go
3.How to start ?
4.Mobilosoft
1 - You need a simple website for smartphone
Unique
Customer centric
Info on your
company
Promotion/product
info
Shop finder
Social media sharing
2 - That is at the center of your mobile marketing initiatives
Search engines
3 results
SEA
2 results
QR codes
SMS
Agenda
1. What is mCommerce
2.On the Go
3.How to start ?
4.Mobilosoft
Mobilosoft allows retail chains to easily create a smartphone site.
+- + Mobilosoft.com
It's easy ! Retailer
Create your AppIn 5 steps, your App will be created and posted in the Web.
Simply follow the flow:
- Visit the FAQ- Visit our demos - Ask us your questions
Any question ?
Step 1:Define the name
Step 2:Create the structure
Step 3:Encode the content
Step 4:Preview
Step 5:Publish
About
Encode the content: Define the content for each of your modules.
Shops
Highlight
Title Mountain Bike
Details Mountain Bike with two wheels and brakes
Price 435€
Image
CancelOK
Web Configurator
A platform that helps RetailersBuild their mobile site on their own
Mobile Web App Canvas
At a decent price
Pay according to the size of your distribution network
Contact us:[email protected]: +32 (0)483/02.77.32www.mobilosoft.com
