Cleveland ClinicMobile Website

Bi-Weekly Communication MeetingMonday, October 26, 2009Christopher J. Braat, PhD

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Agenda

• Project Introduction

• Process

• Site Overview

• Question & Answers

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Mobile Site Introduction

• Timeline12/29/08 – Internet Marketing Brainstorming Meeting; Prioritization05/18/09 – Initial BRD Authored; RFP sent out to Vendors06/15/09 – Additional Vendor Feedback Analyzed; Vendor Selected06/25/09 – Off Site Kickoff Meeting

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Mobile Site Introduction (Cont’d)

• Scope - Develop, test and deploy a “foundational” mobile Web presence for The Cleveland Clinic.

• Goals1. Establish a Mobile platform and Web presence for The

Cleveland Clinic2. Provide requirements-based features and functionality as

specified by the Internet Marketing technical and content teams (per Requirements)

3. Implement on time, within budget and with zero defects

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Process

• Vendor Procurement – Who and Why ?– Experience with Cleveland Clinic– Continuum of Mobile Experience– Service Offering– Research and Recommendations– Clarifying Sales with Request via Additional Feedback– Technology Integration and Time to Market– Cost Considerations

–Number of Supported Devices–SMS (Short Message Service)–Other Partners (Testing; Medical Terminology Dictionary)

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Process (Cont’d)

• End-to-End Solution Deliverables– SOW– Project Plan– Personas– Site Map– Wire Frames– Design Comps– Business Requirements Document– Site Development– Testing, Implementation, Support

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Mobile Site Overview

• Features & Functionality– Supported Devices: iPhone, Windows Mobile, Blackberry Curve

& Storm (Text Only)– Device Sniffer– Short Code: CLINIC (“254642”)– Merriam Webster Medical Dictionary; Not Symptom Checker– Locations & Directions– Contact Us/Make an Appointment Integration– Search/SEO– Find a Doctor– Donation Information– Feedback Mechanism

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Mobile Site Overview – Site Map

Institutes & Departments

PRIMARY NAVIGATION

Health Information

Find Doctors

Patients & Visitors

Find Locations

New Patients

Locations List

Full Department List

Department Detail

Medical Dictionary

MedicalTerminology

Visitors FAQs

Maps

Dr. Search

Location Detail

Full Institutes List

Institutes Detail

Device Sniffer

Dr. Bio Pages

Home Search Results

1

15

4

12

13

Referral Info

24 24

8 10

FAQ Detail

6

7

5

16

14

Results Page(s)

25

5

5

119

Request an Appointment \

Phone # \ Referral

SEARCH

This content will be available in the header of every page of the website.

Send Directions

Appointment Reminders

SMS Messaging Layer

Test Result Availability

Notifications

All of these items will reside within key parts

of the website as communications and

reminder tools between the Clinic and Patients

News Notifications

Send Page

Donation Information

This content will be available in the footer of every page of the website.

Get News

Privacy

Send to Mobile

5

20

23

17

1918

22

Request Appt.

Contact Us

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Home Page

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Search Results

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Patients & Visitors

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Locations Listing

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News Detail

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Department Listing

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Department Detail

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Physician Search

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Physician Detail

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Contact Us

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Request An Appointment

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Donor Search

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Donor Search Results

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Thank you !

• Questions & Answers