Post on 11-Jun-2015
description
Brian HipkinDirector Student ServicesUniversity of East London
UK
‘Texting as a means to an end’
1.Prefered means of networking2. 98% mobile ownership + sim sharing
3. 2.3 trillion sent in 20104.Future growth in ‘Smartphones’
5. The text as a portal6. Convert to TinyURL!™ and use landing
pages
78% of SA students access the internet via their cell phones. (Student Village & Interact RDT)
75.4 % of the respondents indicated that they accessed the Internet via their cellphones. (UNISA’s study of high school learners)
In poor schools 93% of the Grade 11 learners reported having used the internet on cell phones with 68% using their phones for internet access on a typical day, opposed to 39% using computers (Kreutzer 2009).
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More than 350 million active users More than 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week. Just 6 years old.
Living together on your phone
“It is not technology it is a way of life”
140,000 Apps (Jan 2010), 500 (July 2008).Uploads to Youtube up 400% in 6 days from launch of iphone3GS
150 million viewers (Aug 10), Started Sept 2005
World record stands at 367,025,875 viewers have watched 1 music video (Oct 10)
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Capturing data from a self defining group
Embedded links in the auto reply
Pushing short codes at the right time
The Right of Reply – short codes and ‘red hot data’
Provide -The right information
Delivered at -The right time- pro active
To be most effective – in many formsusing the right language
Effective use of Texting as a link in the Web 2.0 world
Working with external organisations
-The web 2.0 world is free-It’s cheaper than you think
-Bring together systems-Don’t surprise your IT department-Use a text to bind web 2.0 together
A predictable fact
The most vulnerable to a poor experience
A permanent and expensive loss in bothhuman and economic terms
Time poor but network rich
The power of one message – many forms
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A glimpse into the new student experience
Any Questions?