Post on 27-Jul-2020
MOBILE IS NOT
THE FUTURE
MOBILE USAGE 2012
Source: Morgan Stanley Research
2.1B Mobile Users
29.5% Population
31% US Population
51% Low Income
THE MOBILE LANDSCAPE
Source: Morgan Stanley Research / Luke W - http://www.lukew.com/ff/
BABIES VS. DEVICES
370K babies born every day
Source: Luke Wroblewski - http://www.lukew.com/ff/
378K iPhones sold
1.3MM Activations
562K iOS devices activated
THE MOBILE LANDSCAPE
52% of US laptop owners own a smart phone
Source: Luke Wroblewski - http://www.lukew.com/ff/
THE MOBILE LANDSCAPE
31% of US smart phone owners own a tablet
Source: Luke Wroblewski - http://www.lukew.com/ff/
THE MOBILE LANDSCAPE
13% of Americans own laptop, tablet and smartphone
Source: Luke Wroblewski - http://www.lukew.com/ff/
“It was clear mobile use was going to take over; designing for mobile pushed you to better and simpler designs because of constraints like small screens and slow networks; and last but not least, mobile devices had capabilities like multi-touch and location detection that allowed you to create new kinds of experiences”
Luke Wroblewski Founder of Mobile First, Former Yahoo VP, co-founder of BagCheck
THE MOBILE LANDSCAPE
Source: Luke Wroblewski - http://www.lukew.com/ff/
THE MOBILE LANDSCAPE
Source: Luke Wroblewski - http://www.lukew.com/ff/
THE MOBILE LANDSCAPE
Source: Luke Wroblewski - http://www.lukew.com/ff/
THE MOBILE LANDSCAPE
Source: Luke Wroblewski - http://www.lukew.com/ff/
Source: Luke Wroblewski - http://www.lukew.com/ff/
Source: Luke Wroblewski - http://www.lukew.com/ff/
MOBILE WEBSITES
m.yourcompany.com
Phablet - Samsung Galaxy Tab –8
Source: Luke Wroblewski - http://www.lukew.com/ff/
Source: Luke Wroblewski - http://www.lukew.com/ff/
Source: Luke Wroblewski - http://www.lukew.com/ff/
Source: Luke Wroblewski - http://www.lukew.com/ff/
Source: Luke Wroblewski - http://www.lukew.com/ff/
Source: Luke Wroblewski - http://www.lukew.com/ff/
Source: Luke Wroblewski - http://www.lukew.com/ff/
Source: Luke Wroblewski - http://www.lukew.com/ff/
Source: Luke Wroblewski - http://www.lukew.com/ff/
Source: Luke Wroblewski - http://www.lukew.com/ff/
Source: Luke Wroblewski - http://www.lukew.com/ff/
Source: Luke Wroblewski - http://www.lukew.com/ff/
RESPONSIVE DESIGN
Source: Ethan Marcotte- http://www.ethanmarcotte.com
A friend once insisted to me that the plural of “moron” is “focus group.” – Ethan Marcotte
Ethan Marcotte Web Designer/Developer, Speaker, Author
RESPONSIVE DESIGN
FLEXIBLE LAYOUTS
Source: TopTenPK.com
CONTENT
ADAPTIVE CONTENT
Source: Ethan Marcotte- http://www.ethanmarcotte.com
“On a good day, I make the web more awesome. On a bad day, I just make it suck less”
Karen McGrane UX Designer, Content Startegist, Author
ADAPTIVE CONTENT
ADAPTIVE CONTENT
ADAPTIVE CONTENT
ADAPTIVE CONTENT
ADAPTIVE CONTENT
ADAPTIVE CONTENT
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2012 2013Desktop Tablet Mobile
GEORGIAGOV
Source: Google Analytics
GEORGIAGOV PLATFORM
Source: Google Analytics
2012 Desktop – 82% Mobile – 15% Tablet – 2%
GEORGIAGOV PLATFORM
Source: Google Analytics
2013 Desktop – 69% Mobile – 25% Tablet – 5.5%
01020304050607080
2012 2013Desktop Tablet Mobile
DCSS
MOBILE MOMENT
Source: Google Analytics
TAKE AWAYS
• Monitor analytics
• Don’t ignore your mobile visitors
• Take content seriously
• MOBILE IS HERE!
THANK YOU