MOBILE + CTV = KILLER VIDEO STRATEGY

Paul CanettiFounder & CEO, MAZ

@paulcanetti

UX DESIGNER + ENTREPRENEUR

FORMERLY AT APPLE, CONDÉ NAST

PROFESSOR AT COLUMBIA B-SCHOOL

INC. 30 UNDER 30

TRUSTED BY

P H O E N I X

TRUSTED BY

T V X

TRUSTED BY

WIZARDEST

Introduction to User Experience

The Secret to Great UX

1. Be useful

2. Be simple

3. Evolve with your users

Useful >

Simple

Useful +

Simple

Same people, different users

Loyalty Loop

Designing experiences for the ever-changing user

Designing experiences for the ever-changing user (is hard)

http://youtube.com

OWNED + OPERATED

MOBILE WEB

OEM STORES

GAMINGOTT

SKINNY BUNDLES SOCIAL

PUBLISH

MOBILE + CTV = KILLER VIDEO STRATEGY

Paul CanettiFounder & CEO, MAZ@paulcanetti

mazdigital.com