Post on 20-Aug-2015
Keen on the Small Screen: The Power of Mobile for Candidate Attraction
Brad Cook & Werner BuskermoleniRecruit 2014
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MAINFRAME
CLIENT-SERVER
WEB
SOCIAL
INTERNET OF THINGS
CLOUD
Few Employees
ManyEmployees
Customers/Consumers
BusinessEcosystems
Communities & Society
Devices& Machines
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10 6
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10 9
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Front OfficeProductivityBack Office
Automation
E-Commerce
Line-of-BusinessSelf-Service
Social Engagement
Real-TimeOptimization
1960s-1970s
1980s
1990s
2011
2014
2007
OS/360
USERS
VALUE
TECHNOLOGIES
SOURCES
BUSINESS Unleash Potential
Disruption, Cost, RiskHarness ChangeTECHNOLOGY
Question?
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Who thinks a Mobile Career site
is a Luxury vs. Necessity?
Does Candidate Experience Matter?
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1:5 Own A Smartphone1:17 Own A Tablet
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Volume is crazy and getting more…
• 46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit.
• >1.3 billion smartphones in four years.
• Avg. 2 smartphones ~ 9 people on earth
• Tablets are showing faster adoption rates than smartphones.
• Smartphones 4 years to reach 6% penetration
• Tablets 2 two years to reach 6%
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Interesting stats on why…
• 66% of American’s consume alcohol on a weekly basis.
• 67% of 18-34 year olds drink, knocking back 5.4 drinks on average in a given week.
• 72% of 35-54 year olds drink, knocking back 3.6 drinks on average in a given week.
• Consumption increases with income level.
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Interesting stats on why…
• Majority of alcohol consumption takes place after 7pm
• Same time Job Seekers are searching for opportunities on their mobile devices
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X
The Mobile Opportunity
The Mobile Interface Problem
The Mobile Opportunity
The Mobile Interface Problem
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You must:
• Focus on the Candidate Experience #1….
• Want to be easy to do business with…
• Know your target audience…
• Be where the talent is… Or, guess and monitor
• Test it… prove it….or kill it
Be easy to do business with…
Desktop Mobile
Simplify your Apply Connect your Talent Networks Be Transparent Create Company Awareness Redirect Challenges
Employer Brand in Palm of hand ???
If your going Mobile…
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7,6844986(64%)
40,905
Jobseeker Quarterly Comparison
Jobseeker Visit and Apply
Age Group Gender
18-24
Male
35-44 45-54 55-64 65+0 %
10 %
20 %
30 %
40 %
64 %
35.4 %
Female
25-34
Jobseeker Demographics
Apply Start to Complete Conversion
Next …The Great Mobile Debate
MOBILE WEB• No downloads• Any device
browser• Online only• Front line
interface• General public
experience
NATIVE• Stored locally• Device specific• Offline capable• Push
notification• Chat• More personal
experience
What’s the Difference?
It’s not a question of either or. You should do both.
Summary
• Know where your talent hangs out…
• Its not a nice to have, it’s a must have…
• Seamless integration is the key to success…
• Process Streamline everywhere…
• Measure and track vs. Desktop
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