Keen on the Small Screen: The Power of Mobile for Candidate Attraction

Brad Cook & Werner BuskermoleniRecruit 2014

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MAINFRAME

CLIENT-SERVER

WEB

SOCIAL

INTERNET OF THINGS

CLOUD

Few Employees

ManyEmployees

Customers/Consumers

BusinessEcosystems

Communities & Society

Devices& Machines

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10 6

10 7

10 9

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Front OfficeProductivityBack Office

Automation

E-Commerce

Line-of-BusinessSelf-Service

Social Engagement

Real-TimeOptimization

1960s-1970s

1980s

1990s

2011

2014

2007

OS/360

USERS

VALUE

TECHNOLOGIES

SOURCES

BUSINESS Unleash Potential

Disruption, Cost, RiskHarness ChangeTECHNOLOGY

Question?

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Who thinks a Mobile Career site

is a Luxury vs. Necessity?

Is there a War for Talent?

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Does Candidate Experience Matter?

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1:5 Own A Smartphone1:17 Own A Tablet

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Volume is crazy and getting more…

• 46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit.

• >1.3 billion smartphones in four years.

• Avg. 2 smartphones ~ 9 people on earth

• Tablets are showing faster adoption rates than smartphones.

• Smartphones 4 years to reach 6% penetration

• Tablets 2 two years to reach 6%

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Interesting stats on why…

• 66% of American’s consume alcohol on a weekly basis.

• 67% of 18-34 year olds drink, knocking back 5.4 drinks on average in a given week.

• 72% of 35-54 year olds drink, knocking back 3.6 drinks on average in a given week.

• Consumption increases with income level.

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Interesting stats on why…

• Majority of alcohol consumption takes place after 7pm

• Same time Job Seekers are searching for opportunities on their mobile devices

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X

The Mobile Opportunity

The Mobile Interface Problem

The Mobile Opportunity

The Mobile Interface Problem

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You must:

• Focus on the Candidate Experience #1….

• Want to be easy to do business with…

• Know your target audience…

• Be where the talent is… Or, guess and monitor

• Test it… prove it….or kill it

Be easy to do business with…

Desktop Mobile

Simplify your Apply Connect your Talent Networks Be Transparent Create Company Awareness Redirect Challenges

Employer Brand in Palm of hand ???

If your going Mobile…

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7,6844986(64%)

40,905

Jobseeker Quarterly Comparison

Jobseeker Visit and Apply

Age Group Gender

18-24

Male

35-44 45-54 55-64 65+0 %

10 %

20 %

30 %

40 %

64 %

35.4 %

Female

25-34

Jobseeker Demographics

Apply Start to Complete Conversion

Next …The Great Mobile Debate

MOBILE WEB• No downloads• Any device

browser• Online only• Front line

interface• General public

experience

NATIVE• Stored locally• Device specific• Offline capable• Push

notification• Chat• More personal

experience

What’s the Difference?

It’s not a question of either or. You should do both.

Summary

• Know where your talent hangs out…

• Its not a nice to have, it’s a must have…

• Seamless integration is the key to success…

• Process Streamline everywhere…

• Measure and track vs. Desktop

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