Post on 07-Dec-2014
description
TITLE CASE The Canadian Tourism Commission
Michele McKenzie, President & CEO
Vision: Inspire the world to explore Canada.
Mandate: Generate wealth for Canadians.
Create demand with tourism marketing.
Support it with market research.
5
* CTC operates in these international markets
US 1 UK
2 China
3 France
4 Germany
5 Australia
6 South Korea
7 Brazil
8 Japan
9 India
10 Mexico
and
As Nunavut Tourism
focuses on the
domestic market…
…CTC can support
with international
exposure
Business
travellers (gov’t, mining)
Other
Canada
International
New
Nunavut
residents
Canada’s domestic market is
large and growing
It’s where over
80% of Canada’s
tourism revenues
come from
International market holds potential
too; CTC can support there
Global travel market extremely large and growing exponentially
For some, getting to Nunavut involves similar cost/distance to
what Canadian travellers face
Nunavut stands out as a unique experience
Signature Experiences Collection
(SEC)
Three SECs operating in Nunavut
Adventure Canada
• Out of the Northwest Passage
Arctic Kingdom Polar Expeditions
• Narwhal & Polar Bear Safari
Carrefour Nunavut
• Living the Inuit Lifestyle
Hope is that SEC can benefit local
industry more broadly
Get Nunavut on the map in people’s minds
Benefit partners that work with the SECs
Traffic could benefit other, small businesses in the area
Opportunity for other export-ready experiences to apply to SEC
Travel Book Luxury Travel Magazine’s Canada Book
“Advertorials”
Broadcast ‘Essential’ on UK Travel Channel
Broadcast “Born to Explore” on US ABC
Consumer Website
[ UK website ] [ Germany website ]
Images for Media/Trade
Travel Agents Canada Specialist Program
47
Tour Operators
Grand Nord Grand Large
• Financial support for Nunavut Guide
to be sold at their agency
Compagnie du Ponant
• Video material promoting Nunavut for
Boreal cruise ship
Trade Shows 47
Meetings, Conferences & Incentive Travel (MC&IT)
48
Thoughts on…
International market?
Areas to work together?