TITLE CASE The Canadian Tourism Commission

Michele McKenzie, President & CEO

Vision: Inspire the world to explore Canada.

Mandate: Generate wealth for Canadians.

Create demand with tourism marketing.

Support it with market research.

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* CTC operates in these international markets

US 1 UK

2 China

3 France

4 Germany

5 Australia

6 South Korea

7 Brazil

8 Japan

9 India

10 Mexico

and

As Nunavut Tourism

focuses on the

domestic market…

…CTC can support

with international

exposure

Business

travellers (gov’t, mining)

Other

Canada

International

New

Nunavut

residents

Canada’s domestic market is

large and growing

It’s where over

80% of Canada’s

tourism revenues

come from

International market holds potential

too; CTC can support there

Global travel market extremely large and growing exponentially

For some, getting to Nunavut involves similar cost/distance to

what Canadian travellers face

Nunavut stands out as a unique experience

Signature Experiences Collection

(SEC)

Three SECs operating in Nunavut

Adventure Canada

• Out of the Northwest Passage

Arctic Kingdom Polar Expeditions

• Narwhal & Polar Bear Safari

Carrefour Nunavut

• Living the Inuit Lifestyle

Hope is that SEC can benefit local

industry more broadly

Get Nunavut on the map in people’s minds

Benefit partners that work with the SECs

Traffic could benefit other, small businesses in the area

Opportunity for other export-ready experiences to apply to SEC

Travel Book Luxury Travel Magazine’s Canada Book

“Advertorials”

Broadcast ‘Essential’ on UK Travel Channel

Broadcast “Born to Explore” on US ABC

Consumer Website

[ UK website ] [ Germany website ]

Images for Media/Trade

Travel Agents Canada Specialist Program

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Tour Operators

Grand Nord Grand Large

• Financial support for Nunavut Guide

to be sold at their agency

Compagnie du Ponant

• Video material promoting Nunavut for

Boreal cruise ship

Trade Shows 47

Meetings, Conferences & Incentive Travel (MC&IT)

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Thoughts on…

International market?

Areas to work together?