Post on 29-Mar-2015
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Mintel Oxygen Reports
University of Rochester
Sarah Blaney, Mintel Education | sblaney@mintel.comMonday, October 28
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EVERY DAY AT MINTEL
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Who is Mintel?
Consumer, Product and Market Intelligence
Mintel is a leading global supplier of consumer, product and market intelligence. For over 40 years, Mintel has provided insight into key worldwide trends, offering exclusive data and analysis that directly impacts client success.
Chicago
London
New York ShanghaiTokyo
Sydney
Kuala Lumpur
Singapore
Mumbai
Financial Services CPG Retail Leisure Travel Technology
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EXPLORE
FOR MANY, A MINTEL REPORT IS THE
CATEGORY OR WHEN TRYING
TO FIND OUT WHAT'S HAPPENING QUICKLY.
STARTING POINT WHEN EXPLORING A
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THESE INCLUDE…
MORE THAN 70,000 PEOPLE IN 5,000
WORLDWIDE USE MINTEL
COMPANIES AND INSTITUTIONS
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OF THE WORLD’S LARGEST CPG COMPANIES USE
4 OUT OF 5
MINTEL TO IMPROVE THE SUCCESS OF THEIR
PRODUCT INNOVATION, MARKETING
COMMUNICATIONS AND STRATEGY.
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OF THE MOST EFFECTIVE ADVERTISING AGENCY
17 OUT OF 20
REPORTS FOR NEW BUSINESS, PLANNING
AND CLIENT SERVICING.
NETWORKS IN THE WORLD USE MINTEL
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BRANDS USE MINTEL
ALL OF THE TOP
25 GLOBAL BEAUTY
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OF THE WORLD’S LARGEST BANKS USE
7 OUT OF 10
MINTEL REPORTS FOR PRODUCT
DEVELOPMENT, MARKET ANALYSIS
AND STRATEGY.
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OF THE WORLD’S MOST SUCCESSFUL
4 OUT OF 5
OWN BRAND OFFERINGS, UNDERSTAND
THEIR COMPETITORS’ SHOPPERS AND
MANAGE THEIR SUPPLIERS.
RETAILERS USE MINTEL TO DEVELOP THEIR
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We work with the majority of Universities in the US, leading academic institutions in the UK and an increasing number of international educational establishments.
Academic programs where Mintel is used includes: Advertising Art and Design Business to Business Drink Entrepreneurship Finance Food service Food Health and Beauty Leisure and Hospitality Technology Travel
Academic…
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• To ensure students and faculty can easily find information on consumer behaviors behind 14 b2c categories including market sizing and brand shares.
Learn…• Profile set up
• Navigation of the Mintel homepage
• Walk through the sections / chapters of the report
• Key word searches
• Export basket, saving searches
Session Objective
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Becoming the industry expert by knowing the market, the consumer and everything in between.
• Learn about consumers attitudes and behaviors towards a specific industry• Buying frozen dinners to attending music festivals
• Track absolute sales for industry over time• Backdated sales history of 5 years• Forecasted sales for next 5 years
• Compare brand shares for leading companies• Monitor retail outlets performances • Track social media for specific industry• Look at how leading brands use social media to reach consumers• Compare total number of online mentions for leading brands
• Look at marketing and advertising campaigns• Analyze new product launches for product innovation and competitive insight
Why Mintel Reports?
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To Recap
Mintel Oxygen Reports www.academic.mintel.com
US Leisure & Entertainment SeriesUS Transportation SeriesUS Multicultural SeriesUS Financial Services Series
Global CoverageMintel Market SizingMintel Global New Products Mintel Inspire
YOUR SUB
NEW
New Oxygen Reports Beta Site
GLOBAL
UPDATE
Mintel Reports: ChinaMintel Reports: Brazil