prepared By Mr. Rajesh Mohan Mhade

Who is he?

• Bill Gates

•Paul Allen

Who is he?

Founded : April 4, 1975, Albuquerque, New Mexico, United States

Founders: Bill Gates, Paul Allen

Awards : Satellite Award for Best Interactive Product CD-ROM Entertainment

CEO : Steve Ballmer

Headquarters: Redmond, United States of America.

History

1972–83: Founding and company beginnings

1984–94: Windows and Office

1995–2005: Internet and the 32-bit era

2006–10: Windows Vista, mobile, and Windows 7

2011–present: Rebranding, Windows 8, and Surface

MICROSOFT PRESENTS ITS FIRST NEW LOGO SINCE 1987

Old & New logo

1987  

2006–2011  

2011–2012  

Windows• The most successful software of Microsoft

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MS-DOS(Microsoft Disk Operating System)

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Windows 1.0(1985)

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Windows 3.1(1992)

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Windows 95 (1995)

Sold a million copies in four days

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Windows XP(2001)

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Windows Vista(2006)

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Windows 7 (2009)

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Windows 8 (2012)

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More wonderful features

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A really big company now

• Millions of users

• Software used in a billion PC worldwide

• SOFTWARE GURU

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Strategy and Company Objectives

“Our mission is to help people and business throughout the world realize their full potential.”

- Microsoft corporate website.

“At Microsoft, success comes from our passion for creating value – value for customer, shareholders, and partners; value for our employees and the communities around the world where we do business.”

-Bills Gates, Microsoft Chairman.

Brand Positioning:•The Microsoft brand position has always been that of Number One – The market leader.

Brand Promise

•Empower people through great software anytime, anyplace, and on any device.

•The combination of company passion with customer need.

Microsoft achieve its mission by operating in five segments, both in Business to Consumers and in Business to Business (and hybrid too).

Those segments are:

1. Client:- (B2B)

2. Servers and Tools:- (B2B)

3. Online Service Business:- (B2C-B2B)

4. Microsoft Business Division:- (B2B-B2C)

5. Entertainment and devices Division:- (B2C)

Hotmail Live ID Messenger Live Search Spaces Alerts

Live.com Photo Gallery

Writer

Mail Sky Drive

OneCare

Gallery

Windows Live for Mobile

QnA

Live Search Maps

Favorites

ExpoGadgets

Custom DomainsContacts

Agents

Events

Toolbar

Calendar

Authentication

Administration

Storage

Compliance

Unified Inbox & Presence

AudioConferenci

ngE-mail and

CalendaringWeb

Conferencing Telephony

VideoConferenci

ng Voice MailInstant

Messaging (IM)

Before Today

User Experience

UserExperience

User Experience

UserExperience

User Experience

UserExperience

User Experience

Telephony and

Voice Mail

InstantMessagingE-mail

andCalendari

ng

Unified Conferencing: Audio, Video, Web

Communications Today

Microsoft® R&D

Hardware

Advanced Algorithms

Human-Computer Interaction

Machine Learning

Social Computing

Systems Architecture

Multimedia & Graphics

Search

InformationProtection

Software Engineering

Spent over $6.5 billion on R&D last year

Microsoft Research Cambridge (1997), Asia (1998),Silicon Valley(2001),India (2005) & New England (2008).

800 researchersincluding some of the world’s finest computer scientists, sociologists, psychologists, mathematicians, physicists and engineers.

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• Development and introduction of a wide variety of new software products

• Achievement of market acceptance of these products

• Constant enhancement of existing products

• Focus on satisfying customer requirements

Business Strategy

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• Microsoft performs many operations well

• Employee empowerment and compensation

• Customer Support – Microsoft Knowledge Base

• Large installed product base

Core Competencies and Competitive Advantages

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Microsoft and its top competitors

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Annual sales in 2012• Microsoft- $ 32B• IBM- $ 89B• Oracle- $ 10B• Time Warner- $

38BMarket

Capitalization• Microsoft- $

298B• IBM- $ 141B• Oracle- $ 56B• Time Warner- $

79B

Microsoft

IBM

Oracle

Time Warner

Microsoft

IBM

Oracle

Time Warner

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Five Forces Model of Competition

Not Very High

Not very significant

Relatively high High

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COMPETITORS

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• Main competitors:– IBM– Oracle– Time Warner

• Other competitors:– Apple Computers– Hewlett-Packard– Novell– Logitech– Sun Microsystemsetc

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Customer Adoption

33

Constantly update and improve their

products

Continually evolved the company

Accelerate new technology as they emerge

Better serve their customers

Microsoft state they want to achieve the mission through pursuing following objectives

Some People Dream Of Success…..

While Others Wake Up And Work Hard At It

Thank You!For Patience

Questions?

Answers!!!!!!!!!!!!!

Comments? Observations?