Presentation By: Ryan McInerney

MSU New Media Drivers License

The Low-Down Windows 7

Most recent installation of the most popular OS More “user-centric” Over 300 million copies sold

Evaluation Traditional Computer Operating System Great use of traditional advertising mediums The product -- Windows 7 has already put

them back on the right track after the “Vista” failure.

Allows you ultimate personalization with the specifications on the computer you want to own.

Call attention to these points!

Product Plan Currently

Great traditional advertising campaign No facebook, Twitter, or YouTube presence

Plan Get on board with social media specifically for

Windows 7 Utilize the fact that Apple OSX is only pre-installed

on their own computers

Twitter & Facebook Step 1: Create verified accounts Step 2: Host a contest that is user based to

see how people personalize their Windows 7 experience

Step 3: Continue having a social media presence, allowing users to communicate with each other and the product.

YouTube Step 1: Create a YouTube Channel Step 2: Upload commercials that are already

produced Step 3: Host another contest for users to send

in home videos of their thoughts on Windows 7

Step 4: Use the channel to address issues/concerns

Search Engine Optimization Currently

“Windows 7” - decent search results “Windows 7 YouTube” - unfavorable results

Plan Along with previous suggestions, utilize blogs

already in place Integrate blogs with new social media accounts Have better search results!

Google AdWords Why?

Reach the right consumers Communicate the right points Pay the right price

Analytics Use Google Analytics

Make sure the right market is being reached Be able to change media outlets to better fit

consumer Address issues quickly and efficiently

Budget Analysis

18%

18%

23%

13%

28%

FacebookTwitterAdWordsBlogsYouTube