Post on 12-Sep-2014
description
MENTZER COMPANY LIMITED
Business PlanBY:
KUMAR ASHUTOSHSURYA PRAKASH
VISION
Maintain and Sustain MENTZER’s position as one of the India's most valuable corporation through world class performance, creating growing value for the Indian Economy and the company stakeholders
MISSION
Make People Healthy and Energetic in the form of freshly blended juice & creamy with an uncompromising commitment to making a difference through our values.
ORGANIC OBJECTIVES
Survival Growth and Expansion Creation of Good Public Image
ECONOMIC OBJECTIVES
Earning of adequate return on profits Creation and satisfaction of customers Innovation, developing new techniques,
products, etc.
HUMAN OBJECTIVES
Treating employees as partners in the business. Developing new skills and abilities among
employees. Job satisfaction of the employees. Fair treatment of customers
NATIONAL OBJECTIVES
Self-sufficiency in production. Import substitution and promotion of export.Facilitating development of scale and small scale
ancillary units.Development of backward classes and regions.Promotion of national integration.
SOCIAL OBJECTIVES
Supply of quality products at reasonable prices.Generating employment opportunities. Improvement of local community life.Generating facilities for the spread of literacy ,
health, services, etc.Pursing fair trade practices
GOAL
Sustained efforts to enhance customer value and quality
Ethical and professional service Compliance and respect for all community,
environmental and legal requirements.
OUR VALUES
Achieving customer satisfaction is fundamental to our business
Provide products and services of the highest quality
Practice dignity and equity in relationship and provide
opportunities for our people to realize their full potential
Ensure profitable growth and enhance wealth of the shareholders
Foster mutually beneficial relations with all our business partners
Manage our operations with high concern for safety and environ.
Be a responsible corporate citizen
CORPORATE SOCIAL RESPONSIBILITY
MENTZER is committed to make determined efforts to help India emerge as a developed nation. It has always acted as a catalyst in the developmental projects of the country. The amount spent for various Social, Developmental, Cultural & Sports programmes by MENTZER .
Quality Statement
Quality leadership is vital to the long term success of the MENTZER group in an increasingly competitive marketplace.
Building quality into our workplace products and service is essential to a successful future for our costumers ,employees, suppliers, communities and shareholders.
The MENTZER group will work to provide products and services that always meet or exceed expectation.
OUR COMPETATIVE ADVANTAGES
Aggressive Marketing- High competitive domestic market
Manufacturing Efficiency- Labor, Infrastructure, Global Quality Standards
R&D Capabilities- Skilled Scientist Pool, Process Chemistry Expertise
SWOT ANALYSIS
STRENGTH1.Quality
2.Work efficiency
3.Adequate availability of raw materials
4.Natural Product.
5.Price, a competitive advantage
WEAKNESS1.Low brand recognition
2.Seasonal availability of fruits
3.Brand acknowledgement
4.Late entry into the market.
5.Dependence on HP fruits.
OPPORTUNITIES1.Expanding juice market in India
2.Favorable changes in consumer taste
3.High demands of Indian products in international market
4.Participation with a growing industry. THREATS
1.Cut throat Competition
2.Rising cost of inputs
3.Unstable government policies.
4.Rising Global Warming
SWOT
Industrial Map of Uttrakhand
Layout of The Plant
ProcessCleaning Selection Crushing
Extinguishing enzymePulpingExtracting
Vacuum Evaporating Sterilization
Packaging
Machine used for first step
Machine used for second step
M/C used for third step (crushing m/c)
M/C used for extinguishing enzyme
M/C used for pulping (Pulping m/c)
M/C used for extracting (Belt extracting m/c)
M/C used for evaporating (Vacuum evaporating m/c)
M/C used for sterilization (Drive pipe)
M/C used for packaging (Aseptic canning m/c)
Market Segmentation Selection
Psychographic (Life style- Health & fitness conscious)
and Demographic (Age).
Full coverage with approach to company’s product market mix.
Market Segmentation Strategies-
Homogenous preferences- All the products related to juice.
Undifferentiated marketing- We sells LEMON, ORANGE,MANGO,PINE APPLE without distinguish the target audience.
4 P’S of Marketing
Product Price Place Promotion
Product
Layer of product- Expected product Product variety- Juiceup (general) Juiceup
junior Juiceup
school pack Juiceup
family pack Its variant are mango,
pineapple, orange, lemon.
Contd.
Product with specialty-Mango (for Health)
Orange (for Youthfulness)
Pine Apple (for Refreshes)
Lemon (for Thirst Quencher)
Labeling
ECO-LABLE-
Information on Label Shake well before use. Do not buy if the pack is puffed. Refrigerate after opening and consume with in 5
days. Keep away from direct sun light. Best before six months from manufacturing.No added color, flavor and preservative. Manufacturing date, Expiry date, M.R.P., Batch no.
Contd.
Head office –
MENTZER COMPANY LIMITED
ESSEL PLAZA , CANNAUT PLACE-NEW DELHI- 110001
Manufacturing unit-
MENTZER COMPANY LIMITEDPANTNAGAR INDUSTRIAL AREA ,
UTTRANCHAL
Contd.
Visit us and know more on Fruit & Fruit nutrition log on to our website- WWW.MENTZER.COM.
Call our executive : 4200 009211 Mail to consumer care sell : 20/40 ESSEL
PLAZA , CANNAUT PLACE-NEW DELHI- 110001
E-mail : juiceup@mentzer.com
Contd.
Juiceup is also available in: Orange flavor
Mango flavor
Lemon flavor
Standardization
With F.P.O. mark ( Food Processing Order)
Product of India
Grading
Grading with A++ Grade rating by Indian Medical Association.
Branding
Brand name – Juiceup Headline – Sweet in taste & low in calorie Punch line – Grab it & Have it
Trade mark
Pricing ( Penetration policy)
Juiceup junior 200ml – Rs.10/Juiceup 500ml – Rs.25/Juiceup school pack (two bottle pack) –Rs.18/Juiceup 1ltr.-Rs.40/Juiceup family pack (two bottle of one ltr each,
one bottle of 500ml & one bottle of 250ml)-
Rs.100/
Packaging
juiceup are brought to you in a Tetra pack with a double seal spill proof cap which retains the freshness of the juice. The special technology used in the packaging keeps the juice fresher for a longer period of time with no added preservatives. On opening, the pack has to be refrigerated and consumed within 5 days .
Contd.
Juiceup are brought to you in hygienic packaging with added nutrients. They are processed and packed in state-of-the-art plants, absolutely untouched by hands to maintain hygiene and quality. They have the goodness of juice from a freshly plucked fruit. Juiceup bring the true taste of fruits you & your whole family can enjoy all year long, without waiting for the right season for fresh fruits.
Promotion
Advertising agency . By media- With the help of Electronic
media and Print media ( Television, Radio, News paper, Health magazine, Restraunt, Shopping mall, Hotels etc.)
Hard advertising Heavy sales promotion
Promotional strategy
Organizing of events ( sports events, cultural events
Talent hunt events, sports quiz, sponsoring of sports events )
Test marketing & Sample distribution – Take advantage of Indian Premier League and other sports competition at National level / Zone level / State level /District level.
Contd.
To advertising worth 50 crore has been planned two set of commercials will be launched one is animated & second is regular
Amitabh bacchan & Darshil safari has been signed up as brand ambassadors of the company.20cr. deal has signed up with Amitabh & 5cr .deal has signed up with Darshil safari .
Place (Distribution)
ManufacturerRetailer
Final Consumer
Thanks For Listening