Meghan Warby, James Topham & Ryan Taylor - Real Social Media Success Stories

Post on 01-Nov-2014

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Charities and nonprofits around the world are experiencing amazing success with social media – find out how you can too! In this workshop you’ll learn about organizations that did it right, including: - War Child Canada and their “Be A Hero” Twitter campaign that supported the release of the Heroes album, as well as their highly successful viral campaign, “Help Child Soldiers” - The Canadian Cancer Society’s online customized high-end jewelry campaign - The Daily Bread Food Bank’s successful holiday season’s hohoTO fundraiser

Transcript of Meghan Warby, James Topham & Ryan Taylor - Real Social Media Success Stories

Canucks onlineCNW/Leger 2009

49% use social media once/day

40% talking to /learning from specific organizations

25% feel better about organizations that are engaged

55% trust websites

63% of 18-34

29% of 35-54

Ryan Taylor

James Topham

War Child

Digital Footprint

WarChild ‘Do Nothing’ Video

FTJCo Photo Montage

Results

Results