Post on 16-Jan-2015
description
Emotions
where they come from and how they work.
Emotionless = inhuman?
Darwin & EmotionsAnimals need emotions to survive.
Emotions are maintained from our animal past.
We rely on emotions to make quick, often complex decisions.
Where do they come from
The Limbic system
Amygdala, Thalamus, Hippocampus
More than one system in the brain is responsible for emotional reactions.
Thoughts & Emotions
Interconnected Decision makersWiring of the brain favours emotionsSurvival mechanisms
Conscious & Unconscious Emotions
Emotions aren’t a feeling. You feel it when you are AWARE.
Emotional reaction is there but we might not be conscious of it.
Why do we have emotions
Directs attention
Enhances memory
Organises behaviour
Develops moral & ethical behaviour
The Brain & Emotions
http://www.youtube.com/watch?v=r71RoIkftd4
Emotional AssociationsEach perception comes with an emotion
With emotionally charged cues, people react accordingly to a situation.
Cognitive information contains emtional associations.
Fleeting or Lasting
http://www.youtube.com/watch?v=yJ5yw3-zbE8
Brands & Emotions
Brands are coded in memory on a cognitive & emotional level.
emotional coding determines to what extent we pay attention.
Advertisements
http://www.youtube.com/watch?v=CWUtywfwsMw
http://www.youtube.com/watch?v=TeKzE1mahNs
http://www.youtube.com/watch?v=bZ2EKswyTao
Emotions and the feelings are not a luxury, they are a means of communicating our states of mind to others.
But they are also a way of guiding our own judgments and decisions. Emotions bring the body into the loop of reason.
Interesting facts
600 words in the English Language used to describe different emotions
42 muscles in our faces that work together to express those emotions.
For more information....
The Neuroscience of Emotions
http://www.youtube.com/watch?v=tShDYA3NFVs
Google presentation about emotions
Thank You.Presented by: Paul, Patrick & Joan