Post on 09-Sep-2020
VISION IN EXHIBITION
www.mido.comMEDIA 2020
Milano Eyewear ShowFebruary 29, March 1- 2 | 2020
DIGITAL MEDIA
OUTDOOR MEDIA
INDOOR MEDIA
| Worldwide MIDO |
| Outside the MIDO halls |
| Inside the MIDO halls |
EXPLORE,ENVISION,ANDEXHIBIT.Featuring a new vision of marketing and communication. From the digital world to the MIDO halls,inside and outside. Discover the pathway that leads to everyone’s eyes on you.
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DIGITAL MEDIA
WORLDWIDE MIDOA world of content and visibility
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Frequency: fortnightly, 29 issues
Circulation: 50,000 copies of which 10,000 in Italy and 40,000 in the rest of the world
Rates: on request
WMIDO_
Our online professional and commercial magazine is the market’s leadingsource of information fromthe worlds of fashion, design and eyewear. Worldwide,it reaches over 50,000 eye care professionals, companies, distributors and representatives.
AVAILABLE DIGITAL
OPPORTUNITIES:
• Web Page
• Newsletter
DIGITAL MEDIA | WORLDWIDE MIDO | A world of contents and visibility
DIGITAL MEDIA | WORLDWIDE MIDO | A world of contents and visibility
STAY CONNECTED
Rates: on request
DIGITAL MEDIA | WORLDWIDE MIDO | A world of contents and visibility
APP_
Intuitive and informative, constantly updatedin real time, it was downloaded by more than 6,000 in 2019. The most complete tool includes the list of the exhibiting companies, the show floorplan and the events schedule. Available all year, so you are always up to dateon the latest news from the world of eyewear.
DIGITAL MEDIA | WORLDWIDE MIDO | A world of contents and visibility
MIDO OFFICIALNEWSLETTER_
Reaching over 50,000 industry professionals, MIDO newsletters convey the most important information on the upcoming show, providing the visitors with all they need to know in order to fully “Live the Wonder”.
Rates:
Newsletter banner (800 px X 200 px): 1 mailing €800
Rates:
Sponsorship of 1 Totem: €2,000
Sponsorship of 3 Totems: €5,000
DIGITAL MEDIA | WORLDWIDE MIDO | A world of contents and visibility
JUST A TOUCH AWAY
INTERACTIVE TOTEMS_
Located at the entrance of the exhibiting halls, MIDO totems feature an interactive map with details about booths, exhibiting companies and brands that also includes your communications and other useful information conveniently available to all visitors.
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OUTSIDE THE MIDO HALLSThe first contact, the first memory
TRAIN_
A special train reserved for eye-care professionals (850 bookings in 2019) travelling to MIDO from several Italian cities. The ideal occasion to reach your target just a few hours before they get to the show.
OUTDOOR MEDIA | OUTSIDE MIDO | The first contact, the first memory
Rates:
GOLD Sponsorship (sole sponsor):
MIDO exhibitor €20,000 / non-exhibitor €25,000
SILVER Sponsorship:
MIDO exhibitor €7,000 / non-exhibitor €10,000
SERVICES INCLUDED:
• Advertisement page in the MIDO to 2019 Visitor’s Guide
• Five boxed advertisments in the MIDO to 2019 Visitor’s Guide (20.000 copies distributed during the show)
• Logo in all event advertising material and on the MIDO website
• Advertorial in MIDO and WMIDO.com newsletters
• Possibility of presenting products and/or initiatives to all passengers
• Distribution of promotional material on the train
• Branding of the uniforms of all hostesses on the train
• Logo on passenger proof of travel
• Branding of hospitality desk in the OTTICLUB
BILLPOSTING_
Located in strategic positions along the exhibition center routes and at its busiest points, guaranteeingimpactful visibility.
OUTDOOR MEDIA | OUTSIDE MIDO | The first contact, the first memory
Rates:
• Backlight in metro entrance hall East gate (various sizes) prices starting from €1,750
• Panel above ticket office East Gate €2,500 euros (each)
• Sheet on Escalator to Ponte dei Mari €1,400 (each)
• Ledwall East Gate prices starting from €6,000
• Sheet on Ponte dei Mari balustrade €2,000 (each)
• Moving walkway on Ponte dei Mari €5,000
• Sails 0.9x2 Corso Italia Lake (group of 6) €6,000
• Sheet 4x3 on Column Corso Italia €3,500
• Easel 1.4x2 m Corso Italia €2,000
• Sheet on front pavilion (various sizes) starting from €3,000
• Sheet on multi-level Car Park (various sizes) starting from €2,000
* Please note: production and mounting dismounting costs are not included
OUTDOOR MEDIA | OUTSIDE MIDO | The first contact, the first memory
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INSIDE THE MIDO HALLSEyes over the center of the show
EXHIBITION AREA BANNERS_
Close to the booths, they are an effective way of showing your position thanks to the visibility of the suspended structures.
Proposals• Basic: banner 6x2 mt
(for exhibition areas of over 100 mq)
• One side banner: 3x3 mt (for exhibition areas of over 60 mq)
• Cubic banner: 3x3 mt four sides (for exhibition areas of over 60 mq)• Large: banner 12x2 mt
(for exhibition areas of over 300 mq)
Large: €7,500
Rates:
Basic: €3,800
One side banner: €2,850
Cubic banner, 4 sides: €7,000
INDOOR MEDIA | INSIDE MIDO | Eyes over the heart of the event
* Please note: no banners can be booked in the Design Lab area
VISITOR’S GUIDE_
With over 20,000 copies in circulation, it is essential for exploring the pavilions. It’s also a useful wayto give your brand greater visibility throughout the event.
INDOOR MEDIA | INSIDE MIDO | Eyes over the heart of the event
Rates:
One page: €3,000 Double page inside: €6,000
Inside front cover: €4,500
Inside back cover: €4,500
Back cover: €6,500
Single boxed advertisement: €850
Group of 5 boxed advertisement: €4,000
mido.com
Milano Eyewear ShowFebruary 29, March 1-2 | 2020
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