Vision in exhibition.

www.mido.comMEDIA 2018 Milano Eyewear Show

February 24, 25, 26 | 2018

DIGITAL MEDIA

OUTDOOR MEDIA

INDOOR MEDIA

• Worldwide MIDO •

• Outside the MIDO halls •

• Inside the MIDO halls •

EXPLORE,ENVISION,

ANDEXHIBIT.

Featuring a new vision of marketing and communication.

From the digital world to the MIDO halls,inside and outside. Discover the pathway

that leads to everyone’s eyes on you.

DIGITAL MEDIA

WORLDWIDE MIDOA world of content and visibility.

Frequency: fortnightly, 29 issues.

Circulation: 50,000 copies of which 10.000 in Italy and 40,000 in the rest of the world.

Rates: on request

WMIDO_

Our online professional and commercial magazine is the market’s leading source of information fromthe worlds of fashion, design and eyewear. Worldwide, it reaches over 50,000 eye care professionals,companies, distributors and representatives.

AVAILABLE DIGITAL

OPPORTUNITIES:

• Web Page

• Digital Magazine

• Newsletter

DIGITAL MEDIA

WORLDWIDE MIDO - A world of contents and visibility.

DIGITAL MEDIA

WORLDWIDE MIDO - A world of contents and visibility.

STAY CONNECTED

Rates: on request

APP_

Intuitive and informative, constantly updated in real time. The most complete tool includes the list of the exhibiting companies, the show floorplan and the event schedule. Available all year, so you are always up to date on the latest news from the world of eyewear.

DIGITAL MEDIA

WORLDWIDE MIDO - A world of contents and visibility.

MIDO OFFICIALNEWSLETTER_

Reaching over 50,000 industry professionals, MIDO newsletters convey the most important information on the upcoming show, providing the visitors with all they need to know in order to fully “Live the Wonder”.

Rates:

Newsletter Bottom banner (800p x 200p): 1 mailing: €800

DIGITAL MEDIA

WORLDWIDE MIDO - A world of contents and visibility.

INTERACTIVE TOTEMS_

The newest opportunity for 2018: featuring an interactive map of companies, brands, stands that also includes your communications and other useful information conveniently available to all visitors.

Rates:

Sponsorship of 1 Totem: €2,000

Sponsorship of 3 Totems: €5,000

JUST A TOUCH AWAY

OUTDOOR MEDIAOUTSIDE THE MIDO HALLS

The first contact, the first memory.

OUTDOOR MEDIA

OUTSIDE MIDO - The first contact, the first memory.

TRAIN_

A special train reserved for eye-care professionals (more than 600 in 2017) travelling to MIDO from several Italian cities. The ideal occasion to reach your target just a few hours before they get to the show.

SERVICES INCLUDED:

• Advertisement page in the MIDO 2017 Visitor’s Guide.

• Five boxed advertisements in the MIDO 2017 Visitor’s Guide, 20,000 of which are distributed during the Show. It is also available on the MIDO website throughout the year.

• Logo in all event advertising material and on the MIDO website.

• Advertorial in MIDO and WMIDO.com newsletters.

• Possibility of presenting products and/or initiatives to all passengers.

• Distribution of promotional material on the train.

• Branding of the uniforms of all hostesses on the train.

• Logo on passenger proof of travel.

• Branding of hospitality desk in the OTTICLUB.

Rates:

GOLD Sponsorship (sole sponsor): MIDO exhibitor €20,000 / non-exhibitor €25,000

SILVER Sponsorship (sole sponsor):MIDO exhibitor €7,000 / non-exhibitor €10,000

OUTDOOR MEDIA

OUTSIDE MIDO - The first contact, the first memory.

BILLPOSTING_

Located in strategic positions along the exhibition center routes and at its busiest points, guaranteeingimpactful visibility.

Rates:

• Backlight in metro entrance hall East gate (various sizes) prices starting from €1,750

• Panel above ticket office East Gate – €2,500 euros (each)

• Ledwall East Gate prices starting from €6,000

• Sheet on Ponte dei Mari balustrade €2,000 (each)

• Moving walkway on Ponte dei Mari €5,000

• Sails 0.9x2 Corso Italia Lake (group of 6) – €6,000

• Sheet 4x3 on Column Corso Italia €3,500

• Easel 1.4x2 m Corso Italia €2,000

• Sheet on front pavilion (various sizes) starting from €3,000

• Sheet on multi-level Car Park (various sizes) - starting from €2,000

* Please note: Production and mounting/dismounting costs are not included.

OUTDOOR MEDIA

OUTSIDE MIDO - The first contact, the first memory.

INDOOR MEDIA

INSIDE THE MIDO HALLSEyes over the center of the show

INDOOR MEDIA

INSIDE MIDO - Eyes over the heart of the event.

EXHIBITION AREA BANNERS_

Close to the booths, they are an effective way of showing your position thanks to the visibility of the suspended structures.

Two solutions:• Basic: banner 6x2 m

(for exhibition areas of over 100 m2)

• Large: banner 12x2 m (for exhibition areas of over 300 m2)

Rates:

Basic: €3,800

Large: €7,500

INDOOR MEDIA

INSIDE MIDO - Eyes over the heart of the event.

VISITOR’S GUIDE_

With over 20,000 copies in circulation, it is essential for exploring the pavilions. It’s also a useful wayto give your brand greater visibility throughout the event.

Rates:

• One page €3,000

• Double page inside €6,000

• Inside front cover €4,500

• Inside back cover €4,500

• Back cover €6,500

• Single boxed advertisement €850

• Group of 5 boxed advertisement €4,000

www.mido.com

Milano Eyewear ShowFebruary 24, 25, 26 | 2018