Measure what you expect using google analytics

Post on 19-Oct-2014

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This presentation was for the Website Design Seminar, March 29, 2011 at the Art Institute of Houston. The presentation covered web marketing and analytics with a focus on using Google Analytics.

Transcript of Measure what you expect using google analytics

Really? By Now?http://www.flickr.com/photos/mikefischer/458258710/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

We Didn’t See It Cominghttp://www.facebook.com/#!/photo.php?fbid=67082396894&set=t.659498581&theater SCHIPUL THE WEB MARKETING COMPANY

(281) 497-6567 www.schipul.com

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

I Come From The Future

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Social Media’s Growth

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Comparative Metrics

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Who Cares? We Love iPhones

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Talk About Evolutionhttp://www.hitwise.com/us/datacenter/main/dashboard-10133.html

Data tells you the difference….http://www.flickr.com/photos/jaxxon/93296381/ http://www.flickr.com/photos/wombatunderground1/3523029452 /

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Activity Drives Traffic

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Why is My Traffic Down 87%???

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Surprisingly Similar

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Focus on Transactions

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Use Filters

Learn From Analytics http://www.flickr.com/photos/aye_shamus/332093509/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Adjust and Measurehttp://envoymortgage.com/join-envoy

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Use Goals

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Mobile Traffic: 2% vs. 22%

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

More than One Wayhttp://www.flickr.com/photos/eternal/294555168/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Where the Boys Aren’t

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Survey Your Web Audience(Incentives Help)

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Innovation and Selection http://www.flickr.com/photos/serkel/3273432181/

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Innovation is Practical

VS

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And The Winner Is….

Practical Means You Should Consider Cost and Valueshttp://www.flickr.com/photos/thewamphyri/3434590242/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Why? To Put Food on the Table

Aaron LongSchipul

www.schipul.comhttp://www.flickr.com/photos/29078162@N08/3068961884/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com