Post on 12-May-2015
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MAXIMIZING CONVERSATIONSCreating a Simple Social Media Campaign for Your Church and Community
#maxconvo
© Hobnob Connect LLC 2014
#maxconvo
March 1, 2014 NTD All Church Ministries Conference
Contact me:johndeisher@aggielandchialpha.comFacebook.com/john.deisherTwitter.com/johndeisher
Who am I?John Deisher AGUS Missionary to Texas A&M DMin (Candidate), AGTS Church & New Media
#maxconvo
© Hobnob Connect LLC 2014
© Hobnob Connect LLC 2014
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BASICS
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March 1, 2014 NTD All Church Ministries Conference
The church should reflect concern withboth spiritual and social matters.
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Evangelize the lostWorship God
Disciple believersShow compassion
NTD All Church Ministries Conference
But, we have a problem.
• Decreasing religious involvement is one of the reasons for this countries decline in the value of relationships.
• The day has passed when the church stood in the circle of community influence by virtue of its position.
March 1, 2014 #maxconvo
NTD All Church Ministries Conference
What if…
March 1, 2014
…there were a public place for a church’s voice in the community?…there were a public place where a church could show the love of
God?…there were a public place where
a church could present themselves to others?
…there were a public place where a church could speak?
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© Hobnob Connect LLC 2014
• Social media is a living, breathing conversation people have with your church.
• Social media is the “front door" for your church.
© Hobnob Connect LLC 2014
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Is Easter All About Eggs?
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Why have social media for events?
Conversations!
START
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Why are we doing this event?
Whose “felt needs” are we meeting?
What is our goal?
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What is our strategy?
What value are we providing?
Who is responsible for what?
LISTEN
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Twitter Twitter.com
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@xajondee @JohnDeisher @ChiAlphaTAMU
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If we listen, we will learn.
Hootsuite.comFree version & Pro Version ($8.99 a month)
© Hobnob Connect LLC 2014
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© Hobnob Connect LLC 2014
© Hobnob Connect LLC 2014
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Sacred Conversations
http://www.slideshare.net/xajondee/sacred-conversations#
EVALUATE
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© Hobnob Connect LLC 2014
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© Hobnob Connect LLC 2014
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© Hobnob Connect LLC 2014
Social Media Timeline
6 months
3 months
12 months
© Hobnob Connect LLC 2014
CREATE
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© Hobnob Connect LLC 2014
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Keyword searches and alerts
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http://www.google.com/alerts
http://www.talkwalker.com/alerts
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Feedly
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www.feedly.com
© Hobnob Connect LLC 2014
Original content
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© Hobnob Connect LLC 2014
© Hobnob Connect LLC 2014
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© Hobnob Connect LLC 2014
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Evernote (evernote.com)
SCHEDULE
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Determine posting frequency• Twitter
• 3-5 original Tweets daily• Also Retweets, Replies, Mentions, Direct Messages
• Facebook• 1 time a day• Occasional posts on other relevant Facebook pages
• Also respond to comments/requests
• 2 blog posts weekly• Email
• Monthly to start• Can move to bi-weekly/weekly depending on event
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Develop concepts and themes (2-5 themes a week)
•“Fun” themed post•Link to new blog or website content
•Post on created content•Motivational/inspirational quote•Infographic•Photo
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Trello https://trello.com/
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Calendar
• Digital • Paper
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© Hobnob Connect LLC 2014
© Hobnob Connect LLC 2014
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Hootsuite.comFree version & Pro Version ($8.99 a month)
OUTPOSTS
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#Hashtag
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www.hashtag.org
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Twitter Twitter.com
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Facebook.com
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Website
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© Hobnob Connect LLC 2014
YouTube
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Youtube.com
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PROMOTE
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Daily - Engage in two-way conversation
• Listen and monitor for existing conversations
• Make your event attention-worthy
• Welcome honest feedback.
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© Hobnob Connect LLC 2014
Daily Social Media Schedule• Review your editorial calendar.• Twitter - 15 Minutes
• Respond• Schedule tweets• Share (others content)
• Facebook – 15 minutes• Respond to comments and engage• Promote and share content and images
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© Hobnob Connect LLC 2014
Weekly Social Media Schedule
• Write new, original content• Repopulate editorial calendar• Check statistics on Facebook, Website and Twitter• Number of views• Number of interactions
• Adjust content as needed
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© Hobnob Connect LLC 2014
Best Times to Post
•Twitter 1pm-3pm•Facebook 1pm-4pm•Google+ 9am-11am
•Pinterest 2pm-4pm or 8pm-1am
Test Event
6 to 8 weeks before the big event
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© Hobnob Connect LLC 2014
NTD All Church Ministries Conference
© Hobnob Connect LLC 2014
#maxconvoMarch 1, 2014
During the Event
• Real-time updates• Post pics• Follow online conversations• Alert proper people to problems• Using mobile apps is fine (if you are used to them)
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© Hobnob Connect LLC 2014
Post-Event
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© Hobnob Connect LLC 2014
CONTACT
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March 1, 2014 NTD All Church Ministries Conference
Contact me:johndeisher@aggielandchialpha.comFacebook.com/john.deisherTwitter.com/johndeisher
Who am I?John Deisher AGUS Missionary to Texas A&M DMin (Candidate), AGTS Church & New Media
#maxconvo
© Hobnob Connect LLC 2014
Q&A
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