”The most successful SWIFT brand launch, ever” (Lazaro Campos, SWIFT CEO)

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Matteo RIZZI matteo.rizzi@swift.com@matteorizzi

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In Three years, from scratch.Collaboration in the DNA

2009

•Innotribe Brand is born

•First Innovation Challenge

•Innotribe @ Sibos, 3 streams, 200 people

2010

•Megaphones - 3 innovation challenges

•Innotribe.com – 12 POCs – Design team

•Innotribe @ Sibos, 6 streams, 1200 people

•12 events (internal and external)

2011

•Innotribe Incubator – 6 projects, 2 acceleration – Innotribe ENABLERS

•Start-up challenge

•Innotribe@Sibos, 8 streams,

B4BW, 2000 people

•50 events, internal and external, First Innotribe conference in mumbai

2012

•4 Start-up challenge - global

•3 Innotribe conferences

•Acceleration fund

•Davos

Lazaro Campos, CEO: “The most successful brand SWIFT ever launched”

From scratch, in FNAO culture, 3 years ago.

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the Innotribe recipethrough picked moments

each representinga relentless effort to…

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bring open and collaborative

INNOVATION

in our eco-system

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the recipe starts with ….

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space

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people

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break the rules

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depth

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collaboration

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connected company

Sibos

Mumbai

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tools

The Big PicturePOC Incubate Accelerate

Org

aniz

atio

nal

Dep

ende

ncie

s

$ Funding

Housing

Governance

Hosting

Resourcing

Shared Services

600 KEUR12 POCs

3-5 MEUR6-8 projects

Ad-hoc

Bus owners(part time)

2 Mgr12-16 rsrcs

BusinessUnit

B.A.U.Incubator@ Gesa External

B.A.U.Legal &Comms

Legal &Comms

N/A Lab +External

SWIFTOr external

GL, KP EnablersAdvisers

Ad-hoc

Browse upto 4 tags...

Results changedynamically

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encouraging failure

• Start-ups: 7 Failed 1 Success

• Entrepreneurs Helped: 317 Rejected 15 Funded

• Products: 12 Killed 4 Driving Revenue• Emails 2010: 19,493 Not Read 25,731 Read• Industries: 1 Transformed

CORPORATE CULTURELAURA’S STATS

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rebels

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ideas

Email: matteo.rizzi@swift.comTwitter @matteorizziBlog swiftcommunity.net/matteo