Post on 23-Dec-2015
Master of Business Administration MBA & Marketing
By John C. Pham
About Me Hello. My name is John C. Pham
Recent MBA Graduate at San Jose State University
Business Concentration: Marketing in High Tech Graduated at UC Irvine, Biological Science &
Business Management Interest: Social Media Junkie, Techy, Scotch
Enthusiast My realization: Business, Technology, and
Marketing
I’m here to talk about the following topics:
Framework
MBASJSU MBA MBAMBA MBAMarketing MBANew Marketing
MBAConclusion
Master of Business Administration Applicable Academic Disciplines: Open Benefits:
Managerial Skills: Equipped to take on managerial roles
Business Expertise: Advantage for non-business background
Competitive Advantage: Highly qualified Leaders vs. Workers
Career Advancement : Helps you climb the corporate ladder
Job Security & Career Change: More job sustainability & Provides framework for switching careers
Business Networking: Establish business contacts & referrals
Entrepreneurship: Starting your own business! MBAMBA
Top Tier MBA Programs & Costs
Source: http://poetsandquants.com/2011/01/08/how-much-does-a-top-mba-degree-cost/
Employer & Financial Aid
MBAMBA
San Jose State, Lucas GSB: MBA Dual Mission: To provide understanding of all of the major functional areas
required to successfully manage an enterprise & to help students move in the ranks of upper management rather than becoming functional specialists
Value Added: Speaker Events, Professional Networks, Career Center, Business Competitions, Networking Mixers
Accredited: AACSB (Association to Advance Collegiate Schools of Business)
14 Courses (10 Core, 4 Electives): Class Lecture
Courses: Strategic Thinking, E-Commerce, New Venture Marketing, Supply Chain, Project Mgmt, Financial Mgmt, Managerial Decision Analysis, Accounting
MBASJSU MBA
San Jose State, Lucas GSB: MBA One Word: Best Value MBA
Types of Programs:
Executive MBA (Part-Time, 2 Year) - $30,000
Conventional MBA (Full-Time ,1.5 Year) - $28,000
MBA-One (Extreme Full-Time, 1 Year) - $30,000
Eligibility:
GMAT (Excel Test Prep)
Grade Point Average: 3.0+ / 4.0
Prerequisite: Macro Econ, Micro Econ, & Business Statistics
MBASJSU MBA
SJSU MBA Graduates
SJSU is in the heart of the the Silicon Valley… SJSU Resources, Networks,
MBA Education
Marketing Marketing Defined: The process by which companies create value for
customers and build strong customer relationships in order to capture value from customer in return
4 P’s of Marketing:
Product: What does the customer want from the product or service? What needs does it satisfy?
Price: What is the value of the product or service to the buyer?
Place: Where do buyers look for your product or service?
Promotion: Where and when can you get across your marketing messages to your target market?
7 P’s of Marketing?
MBAMarketing
Old Marketing: Traditional Marketing Broadcast To The Masses
TV Commercials & Sales Call
Articles & Newsletter & Flyers
Newspaper & Radio Ads
Direct Mail & Email Marketing
Brochures & Magazine Ads
Somewhat effective, but costly
So let me ask you a question?
MBAMarketing
New Marketing: Social Media Revolution “You’ve got to try this Apple”
1st Marketing Interaction
Fundamental Shift in Marketing & Advertising
Would you buy something after seeing it on TV and/or in a Newspaper & Magazine ads?
Or would you buy something that is recommended by your friends and family?
SM Revolution: Functionality to express approval or disapproval of content, brand, etc.
Your Company
MBANew Marketing
New Marketing: Social Media Revolution Some Key SM Principles
Never stop listening
Define your target market better than ever
Think and act like your customer
Invite your customers to be your 1st Fans & Engage
Marketing is not about broadcasting your message anymore (Reach & Frequency)
Tapping into conversations, listening, engaging, and empowering the consumers
MBANew Marketing
Social Media Marketing
•All about checking in and sharing adventures
•Generate SnapShop awareness by having users check-in when using our app at transit locations
•Create a customer loyalty program by offering "Loyalty Points"
•To connect people everywhere to what’s most important to them
•Increase SnapShop brand awareness & number of followers through "Promoted Tweets" & "Promoted Trends"
•Use #Hashtags to start discussions and dialogue
•Giving people the power to share and make the world more open and connected
•FB SnapShop Page will be a platform to interact with your fans, get to know your potential customers, and build a community, and accumulate "LIkes"
MBANew Marketing
Conclusion If you’re interested in pursuing an MBA:
Research MBA Programs & Take the GMAT
Excel Test Prep GMAT Package (30 Actual Exams to Practice)
Finish perquisites and APPLY!
Fulfill your goal to become a Manager or Business Owner
If you’re interested in pursuing a Marketing degree:
Take a Marketing class!
Take advantage of internships
MBASJSU MBA MBAMBA MBAMarketing MBANew Marketing
MBAConclusion