Master of Business Administration MBA & Marketing

By John C. Pham

About Me Hello. My name is John C. Pham

Recent MBA Graduate at San Jose State University

Business Concentration: Marketing in High Tech Graduated at UC Irvine, Biological Science &

Business Management Interest: Social Media Junkie, Techy, Scotch

Enthusiast My realization: Business, Technology, and

Marketing

I’m here to talk about the following topics:

Framework

MBASJSU MBA MBAMBA MBAMarketing MBANew Marketing

MBAConclusion

Master of Business Administration Applicable Academic Disciplines: Open Benefits:

Managerial Skills: Equipped to take on managerial roles

Business Expertise: Advantage for non-business background

Competitive Advantage: Highly qualified Leaders vs. Workers

Career Advancement : Helps you climb the corporate ladder

Job Security & Career Change: More job sustainability & Provides framework for switching careers

Business Networking: Establish business contacts & referrals

Entrepreneurship: Starting your own business! MBAMBA

Top Tier MBA Programs & Costs

Source: http://poetsandquants.com/2011/01/08/how-much-does-a-top-mba-degree-cost/

Employer & Financial Aid

MBAMBA

San Jose State, Lucas GSB: MBA Dual Mission: To provide understanding of all of the major functional areas

required to successfully manage an enterprise & to help students move in the ranks of upper management rather than becoming functional specialists

Value Added: Speaker Events, Professional Networks, Career Center, Business Competitions, Networking Mixers

Accredited: AACSB (Association to Advance Collegiate Schools of Business)

14 Courses (10 Core, 4 Electives): Class Lecture

Courses: Strategic Thinking, E-Commerce, New Venture Marketing, Supply Chain, Project Mgmt, Financial Mgmt, Managerial Decision Analysis, Accounting

MBASJSU MBA

San Jose State, Lucas GSB: MBA One Word: Best Value MBA

Types of Programs:

Executive MBA (Part-Time, 2 Year) - $30,000

Conventional MBA (Full-Time ,1.5 Year) - $28,000

MBA-One (Extreme Full-Time, 1 Year) - $30,000

Eligibility:

GMAT (Excel Test Prep)

Grade Point Average: 3.0+ / 4.0

Prerequisite: Macro Econ, Micro Econ, & Business Statistics

MBASJSU MBA

SJSU MBA Graduates

SJSU is in the heart of the the Silicon Valley… SJSU Resources, Networks,

MBA Education

Marketing Marketing Defined: The process by which companies create value for

customers and build strong customer relationships in order to capture value from customer in return

4 P’s of Marketing:

Product: What does the customer want from the product or service? What needs does it satisfy?

Price: What is the value of the product or service to the buyer?

Place: Where do buyers look for your product or service?

Promotion: Where and when can you get across your marketing messages to your target market?

7 P’s of Marketing?

MBAMarketing

Old Marketing: Traditional Marketing Broadcast To The Masses

TV Commercials & Sales Call

Articles & Newsletter & Flyers

Newspaper & Radio Ads

Direct Mail & Email Marketing

Brochures & Magazine Ads

Somewhat effective, but costly

So let me ask you a question?

MBAMarketing

New Marketing: Social Media Revolution “You’ve got to try this Apple”

1st Marketing Interaction

Fundamental Shift in Marketing & Advertising

Would you buy something after seeing it on TV and/or in a Newspaper & Magazine ads?

Or would you buy something that is recommended by your friends and family?

SM Revolution: Functionality to express approval or disapproval of content, brand, etc.

Your Company

MBANew Marketing

New Marketing: Social Media Revolution Some Key SM Principles

Never stop listening

Define your target market better than ever

Think and act like your customer

Invite your customers to be your 1st Fans & Engage

Marketing is not about broadcasting your message anymore (Reach & Frequency)

Tapping into conversations, listening, engaging, and empowering the consumers

MBANew Marketing

Social Media Marketing

•All about checking in and sharing adventures

•Generate SnapShop awareness by having users check-in when using our app at transit locations

•Create a customer loyalty program by offering "Loyalty Points"

•To connect people everywhere to what’s most important to them

•Increase SnapShop brand awareness & number of followers through "Promoted Tweets" & "Promoted Trends"

•Use #Hashtags to start discussions and dialogue

•Giving people the power to share and make the world more open and connected

•FB SnapShop Page will be a platform to interact with your fans, get to know your potential customers, and build a community, and accumulate "LIkes"

MBANew Marketing

Conclusion If you’re interested in pursuing an MBA:

Research MBA Programs & Take the GMAT

Excel Test Prep GMAT Package (30 Actual Exams to Practice)

Finish perquisites and APPLY!

Fulfill your goal to become a Manager or Business Owner

If you’re interested in pursuing a Marketing degree:

Take a Marketing class!

Take advantage of internships

MBASJSU MBA MBAMBA MBAMarketing MBANew Marketing

MBAConclusion