How to profitably publish financial

news online for free in NZ

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

How media changedHow to make moneyHow to make it here

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

I fell in love at Massey….

at least twice

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

Radio Massey 89/90…

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

…and my wife.

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

Pretty Hate Machine1990 – Head like a Hole

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

Dreads on a druggie http://www.youtube.com/watch?v=6lzb-jYZrLE

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

My lovely daughter -1993

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

The Downward Spiral

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

Daughter on Internet 1996

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

Daughter likes Trent Reznor

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

Trent Reznor is a new media genius

“Forget thinking you are going to make any real money from record sales. Make your

record cheaply (but great) and GIVE IT AWAY as DRM-free MP3s. Collect people’s e-mail in

exchange (which means having the infrastructure to do so) and start building

your database of potential customers. Then, offer premium packages for sale & make

them limited editions / scarce goods”

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

How interest.co.nz makes money by

giving away its news for free

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

Here’s our 10 commandments

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

1. Keep costs low

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

Drink Instant coffeeCycle to work

Work from homeUse open sourceNever pay everDon’t advertise

Use free wherever

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

2. Google is god

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

Think Page RankGenerate google juice

The link economyThe Algorithm rules

SEO,SEMAdwords, Adsense

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

3. Worship your community

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

Use WordPressWelcome comments

Debate, Prod, PollHelp, invite, tolerate

Build, build, build

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

3. Share link love

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

Link to othersEmbed other mediaBe part of an online

communityAll about the hyperlink

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

4. Donate the news and sell the data

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

Give away news onlineCollect lots of dataSell it another formRates data to banks

Reserve BankNews sold to media

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

5. Be open and tolerant

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

There is no monopolyCompetitors = partnersDon’t try to hog stuff

Use other mediaEmbrace debate

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

6. Spread the gospel through

other media

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

TVNZ Breakfast/ClosupTV3 Sunrise/Campbell Radio Live/Marcus LushRadio NZ National Panel

NZHerald blogHerald on Sunday

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

7. Open your source and

be happy

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

Never pay a license feeEmbrace open source

Developer communitiesPlugins for Africa

Use the cloud

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

8. Be the best and link

to the rest

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

Don’t bother doing it allWe’re not alone

Focus on added valueShare link love

Focus on a niche

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

10. Focus on a lucrative niche

and nail it

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

2 mln New Zealanders roll over NZ$260 bln of mortgages and deposits

every 6-18 months0.01% = NZ$26 mln

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

Household finances

Housing value

Direct NZ shares

Direct foreign shares

Managed funds

Mortgages

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

It’s all about Interest Rates

and House Prices

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

•Interest.co.nz•120,000 readers•1 million pages•54% male•62% earn over 80k• 50% managers

Massey University Chancellor Lunchtime Seminar - July 29 - Albany

Massey University Chancellor Lunchtime Seminar - July 29 - Albany