Mobile Ticket Sales

Who are Masabi? Masabi build mobile applications

Award winning and certified security Ticket sales and delivery from mobile

Projects:

Rail Settlement Plan

Consultancy supporting the standardswork on self-print and mobile barcodes

mobile tickets for

Business Rail ticket sales

ticket sales frommobile (’07 – ‘08)

UK Rail Barcode Ticket Standard

RSPS3001 Approved in December 2008 as the UK standard for self print and mobile barcode rail ticketing

Mobile ticket opportunityOnly 12% of rail tickets sold on the

internet – most bought at station

Over 2/3 of mobile users never complete their sign-up if it’s on the web

So: Sign up the users when they need it in a queue in a hurry next to a broken ticket machine

Walk-up First Purchase

Repeat Purchase

Key usability points

No sign-up process no usernames no passwords

Mostly off-line interface, SMS backup

Fast repeated regular purchases

Auto-show tickets, full screen barcodes

ben@masabi.com+44 7788 895 894