Josh Nicklin – Masabi – Transport Ticketing Global 2019

The Future of Fare Media

“Software is eating the world, in all sectors. Soon, all companies will be software companies”

Mark Andreessen

Andreessen-Horowitz

Own no vehicles…

Have no fare media

and certainly no

validators!

Go to

place Get thing

Use

thing

Give

money Transit

“Uber for

Josh?”

Equity.

e.g. unbanked

Concessions

Legacy

Infrastructure

& Media

Mass

Transportation

Why you need “tickets”

Turn-up &

travel

So, we can’t innovate?

Physical

to

Digital

Tickets

to

Accounts

Third Party Issued

Contactless Cards

Mobile ticketing

© 24 Oct 2018 Masabi Limited

Fixed

to

Scalable

Cloud Hosting

© 24 Oct 2018 Masabi Limited

Design/Build

to

SaaS

Fire Island Ferries launched in only 23 days

Contract

Signed Tariff

Broker /

Payments /

Hub

Client

App

UAT

In Production

Testing Set Up

Negotiation

Release

© 24 Oct 2018 Masabi Limited

© 24 Oct 2018 Masabi Limited

Standalone

to

Integrates

© 24 Oct 2018 Masabi Limited

Stuck with

one thing

Need to

support lots

of things (ideally that

customer already

has)

Want just

one thing (but failed)

Many more

things…

The key will be to reduce the cost of hardware And shift from 10-year replacement cycles to ones which reflect the speed of change in the world around us

The future of fare media – is no fare media – and that’s today

Transit ticketing is harder to totally disrupt than many industries

We have had many major 'invisible' shifts which make convenience

greater and help reduce costs

The near future is unlikely to be one thing - best approach is to reduce

cost of hardware

Present and future is no fare media - either what you have with you or just

you yourself

Here at Masabi we’re providing transit operators of all sizes the future of

fare collection, today