Marketing the Experience

Using Social Media

Jeff RichardsonChief Transformational Engineer at Empowered Alliances

Jeff@EmpoweredAlliances.com

The Experiential Learning Linkage

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Empowered AlliancesConnecting People with a Purpose

Keynote Objective: Explore strategies for using social media to communicate the unique value of your workshops, programs & self

Communicate Concisely

Create & Share Your

Conference Morning tweet / FB status update

(140 characters)

Why Use Social Media?

• Look at the numbers • 550 million active users on Facebook• YouTube is #2 largest search engine• Social media surpassed email for

communication between people• 32 hrs/month spent on Facebook

Why Use Social Media?

• Look at the numbers • Communicates the EMOTIONS

Why Use Social Media?

• Look at the numbers • Communicates the EMOTIONS• Cost Effective

Social Media Strategies

Small group conversations…

How are you CURRENTLY using Social Media tools to market your

program?

What results are you getting?

A Picture Paints a Thousand Words

What word

comes to mind?

How many does a Video Paint?

What I’m working on…

Engage Clients w/ Facebook Page

Brainstorming ways to engage

clients using Facebook tools

Marketing Storytelling Plan

1. Focus Statement

2. Brainstorm Content Ideas

3. Organize Information

4. Map Story FlowChalleng

eSolution Results

1. Define Focus Statement

What’s relevant to US?

Target Niche – Who to connect with

Differentiator(s) – What makes your program unique

Client Benefits – What’s in it for audience

2. Brainstorm ContentOne idea per post-it-noteEncourages the free flow of ideasDon’t censor, inhibit, or prematurely

organize your thoughts (sort thru later)

Include any relevant info… ◦ Groups◦ Activities◦ Success

stories◦ References◦ Facts

◦ Events ◦ Statistics◦ Examples◦ Personaliti

es◦ Metaphor

s◦ Symbols◦ Studies◦ Quotes◦ Ect.

3. Organize Information

Group ideas based on “themes” that emerge

Create a title for each group Prioritize the groups based on

importancePrioritize importance of ideas within

each group

Title

TitleTitleTitle

Title

#1#5

#4

#3

#2

1A 1D1C 1B

4. Map Content Flow

Key Message

Key Points

Key Point

Key Message

Key Point

Key Point

Key Point

Key Message

Key PointPo

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Lead audience to recommended conclusion