Branding & Marketing the Salon Experience

Beauty Systems Group:

Branding & Marketing The Salon Experience.

Josh Miles, Principal Miles Design LLC - Indianapolis

Miles Design // Branding and Marketing The Salon Experience

Who is Miles Design? We are an award-winning branding firm, specializing in rebranding and web design for professional services firms.


What is a brand? A brand is a promise… and more.

It’s a visual, emotional, experiential reputation.


Where you excel: Sights / Sounds / Smells

Magazines / Art / Music

Apparel / Courtesy / Attitude


Where it’s tough: Consistency / Identity / Print Collateral

Marketing / Advertising / Promotions

Website / SEO / Email / Social Media


Why It matters: Differentiate your salon

Fill more appointments

Better word of mouth

Get more guys in your salon


Bottom line: Add new clients

More loyal repeat clients

Increase profit per sale

new clients

all 3

profitrepeat


How can you improve? 1. Ask your team

2. Ask your clients

3. Leverage technology / social media


1. Ask your team: :15 minute brainstorming meeting:

Who uses social media / what?

Client requests?

What does your team need?


2. Ask your clients: New / existing client surveys

Where are they on social media?

Email newsletter / appointment opt-in.

How can we make life easier for you?


3. Leverage technology: Utilize your website / Facebook / Blog / SEO

Email newsletters / SMS Text Messaging

Twitter / LinkedIn / Foursquare / Tungle.me


Other tips: Punch / swipe cards for product discounts

Foursquare check-in promotions

Appointment reminders / Products used

New Client Referral - Free Product Promo


Thank you.How can we help you?

Josh Miles, Principal Miles Design LLC - [email protected] 317.915.8693 ext. 1 http://www.milesdesign.com

Twitter.com/joshmiles

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Branding & Marketing the Salon Experience

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