Post on 17-Oct-2014
description
Start and Grow Your Own BusinessModule 4: Marketing Strategies to Attract Your Targeted Clients & Customers
Rita J. Cartwright, FounderRJ’s Internet Marketing Services
Start and Grow Your Own Business
In this webinar, we’ll examine: Marketing strategies that are a
“must” for any type of business
Marketing strategies that are particularly effective for specific business or customer types
Start and Grow Your Own Business
In the “must” category… Social networking YouTube sharing Affiliate marketing Google+ Facebook Pinterest
Start and Grow Your Own Business
Mobile marketing QR codes Promotions Article Marketing LinkedIn Twitter
TESTING AND TRACKING
Module 4: Marketing Strategies to Attract Your Targeted Clients & Customers
Start and Grow Your Own Business
Which social sources refer visitors
Which actual content drives conversions with social audiences
What your visitors are sharing (and where)
Start and Grow Your Own Business
The impact of mobile use on your business
Start and Grow Your Own Business
It also provides: Analysis tools
Software Development Kits for iOS and Android, allowing you to measure how people use your app, if you’ve created one
Start and Grow Your Own Business
Real-time reporting
Graphs and charts, to help you quickly visualize statistics
Start and Grow Your Own Business
The ability to customize your results, so you see only that data you need to see
Custom variables and advanced segmentation
Start and Grow Your Own Business
A/B Split Testing (Multi-variate Testing)
Google Analytics also allows you to easily set up A/B split testing.
INTERACTIVITY
Module 4: Marketing Strategies to Attract Your Targeted Clients & Customers
Start and Grow Your Own Business
Not responding – especially to subscribers – can actually: Make people decide to stop
reading your emails (you stop being “special”)
Start and Grow Your Own Business
Make them feel embarrassed (if they’ve strongly identified with you or shared something highly personal as a direct response to your post)
Make them gloss over your posts – and stop commenting, causing a drop in traffic and prominence
Start and Grow Your Own Business
Change them from your biggest fan to someone who’s moved on
Start and Grow Your Own Business1. If you “don’t have time” to
read emails yourself, ask your VA or another dedicated person to “read and weed” for you.!”)
Start and Grow Your Own Business
2. Dedicate a day or two to monitoring your social networks and finding out the premium times when your followers appear online.
Start and Grow Your Own Business
3. Make a daily habit of spending ten minutes during that period.
4. Jot down the URL or Pinterest photo for any great information you can share.
Start and Grow Your Own Business
5. At night, before you log off, use a free social management site such as TweetDeck or HootSuite
Start and Grow Your Own Business
1. Those who appear during the same two hour period every single day
2. Those who appear briefly several times during the day
3. Those who visit daily – but not always at the same time
INTERACTIVITY WITH WEBSITE AND MOBILE
Module 4: Marketing Strategies to Attract Your Targeted Clients & Customers
Start and Grow Your Own Business
Mobile use is here to stay because it:
Is so easy, it creates a habit Brings immediate gratification Is often fun and entertaining Helps people feel connected –
when their lifestyles are disconnected
Start and Grow Your Own Business
They can: Ask a question and get an
instant answer
Look up facts and locations on maps
Find a store (online or off)
Start and Grow Your Own Business
Play games to fill gaps while they wait in line (or for children)
Check Facebook
Check Pinterest (if they’ve got the right type of Mobile)
Start and Grow Your Own Business
Use apps to perform useful tasks, such as keeping track of what they’re spending or telling them where the next gas station is
Enter contests
Text-message
Win prizes
Find coupons and “deals”
Talk to a family member no matter where they happen to be in the world
SIX EFFECTIVE WAYS TO CONNECT WITH YOUR MARKET BY MOBILE
Module 4: Marketing Strategies to Attract Your Targeted Clients & Customers
Start and Grow Your Own Business
Here are six tactics to consider, when deciding how to best connect:1. Make sure your blog or website
is optimized for mobile
Start and Grow Your Own Business2. Consider using QR code
Start and Grow Your Own Business3. Know when your particular
Mobile market peak usage time occurs.
4. Use coupons
Start and Grow Your Own Business
5. Use Mobile Virtual Business
6. Try the photo “blitz” technique
SHARING BUTTONS
Module 4: Marketing Strategies to Attract Your Targeted Clients & Customers
Start and Grow Your Own Business
Make it part of your checklist to ensure you: Ask people to share your links,
photos, coupons, content Put sharing buttons on your
sites
JOINT VENTURE PARTNERSHIPS
Module 4: Marketing Strategies to Attract Your Targeted Clients & Customers
Start and Grow Your Own Business
Just make sure you: Set the deal for a limited time
before offering it at full rate to the general public
Start and Grow Your Own Business
Offer her a great commission (75-100%) -- you are after leads and subscribers at this point; not just sales
Start and Grow Your Own Business
Consider allowing her to brand your product with her business name (not essential or always desirable; but sometimes appropriate and a strong incentive)
Start and Grow Your Own Business
Don’t offer her a product not absolutely tailored to her exact target customer
Start and Grow Your Own Business
Have all your affiliate resources in place, before mailing her your offer. (That includes affiliate page, FAQ page, plus a download page containing banner ads, buttons, graphics, any promotional articles affiliates can use, and affiliate link information
CREATING YOUR “A” TEAM
Module 4: Marketing Strategies to Attract Your Targeted Clients & Customers
Start and Grow Your Own Business
Contractors can add value Always have a sounding board
if you want one Communication will be the key Add creating your “A” Team
SOCIAL MEDIA AND GRAPHIC SHARING
Module 4: Marketing Strategies to Attract Your Targeted Clients & Customers
Start and Grow Your Own Business
There are two powerful reasons for this: Facebook’s Edge Rank
algorithm Pinterest
Start and Grow Your Own Business
Start and Grow Your Own Business
Start and Grow Your Own Business
“Pin it” social sharing buttons are available to put on your website.
Start and Grow Your Own Business
You can even create Pinterest coupons!
Module 4: Marketing Strategies to Attract Your Targeted Clients & Customers
Start and Grow Your Own Business
Start and Grow Your Own Business
Start and Grow Your Own Business
With Google+ you can: Share YouTube videos
Quickly access YouTube via the top menu bar
Find your friends on Google+ Hangout
Start and Grow Your Own Business
Recommend sites (and allow people to recommend yours) by including a Google+ button on your websites and blogs
Optimize your Profile Page
Use #hashtags and @mentions
Start and Grow Your Own Business
Customize your preferences (unlike Facebook, which decides what and who you can see)
Quickly access your Google Calendar
Shows what is trending on Google
Start and Grow Your Own Business
Has social share buttons you can add to your sites. People press it not to share it, however – but to recommend your site!
Access Gmail directly from Google+
Create Google+ Business Pages
Start and Grow Your Own Business
Embed photos, videos and even infographics
Allows “expanded” posts with “rich” content
Brings back “archived” posts, if they are generating traffic
YOUR AUTORESPONDER – YOUR BEST FRIEND
Module 4: Marketing Strategies to Attract Your Targeted Clients & Customers
Start and Grow Your Own Business
You can send: Tips
Niche news (especially “leading edge” breaking news and notification of changes)
Mini-courses
Start and Grow Your Own Business
Promotions for other marketers whose products you think would especially benefit your list (don’t forget your affiliate link!)
The odd personal anecdote – particularly if it entertains or imparts value in some away your subscribers can relate to
Start and Grow Your Own Business
Offers
Special surprise Freebies and bonuses
Advance Special Offers
Regular new releases
USING YOUR IMAGINATION
Module 4: Marketing Strategies to Attract Your Targeted Clients & Customers
Start and Grow Your Own Business
If you’ve been in business for three (3) years or less, then this is a must have 4-modules course on Start and Grow Your Own Business.
Each module contains brainstorming worksheets and homework assignments. Pick up your copy at http://rjsinternetmarketing.com/startandgrowbiz.html for only $37.
Start and Grow Your Own Business
Q & A
Rita J. Cartwright, FounderRJ’s Internet Marketing Services