Marketing Information

What is Marketing Information?

Marketing Information

Why is marketing information important to a business?

Marketing Research

Marketing Research

Types of Marketing Research

Attitude Research

Attitude ResearchTells Us………….

Market Research

Market Research Can Tell Us About……

Media Research

Media Research Can Tell Us About……..

Product Research

Product Research Tells Us About………..

Sales Research

Sales Research Tells Us About…..

How is the data collected?

Quantitative research

Qualitative Research

Research Process

Research Process Continued…

Limitations of Marketing Research