Post on 10-Aug-2015
Marketing Plan for New Toothpaste Brand
Presented By,
Muntasir Ahmed
Tipu Sultan
Tahmidur Rahman
Md. Taijul Islam
Nazmul Hasan Khan Badhon Presented To,
Fahana Habib Zinnia(FHZ)
Mkt 202 Spring 2015
Introduction Affordable Price The Consumers and their Perspective Healthy Smile = Confidence• Current Market Analysis: Introducing New Product:
Brand Name: ULTRA PROTECTTagline: Keep always smilingVision3Variants: The smokers’ whitening Toothpaste, CoffeeDrinkers’ whitening Toothpaste,
Extra Whiteners Remove Stain Fast.
Ingredients
Customer Driven Marketing Strategy
SegmentationGeographic: Dhaka, Chittagong and SylhetPsychographic: Working Class People, Lifestyle,
Social ClassDemographic: Income, Education
TargetingSelecting GroupNiche Targeting
Positioning3 ways: Attributes, Benefits, Beliefs and Values
Marketing Strategy
Product Attributes Product Quality Style DesignPackaging Environmental Friendly 5g, 25g, 50g, 100gLabeling retail price, manufacture date expire date
Marketing Strategy
Based on Buying PowerPenetration Pricing Affordable PricingOffering Captive
Product(Toothbrush)
Brand Name
UltraProtect
Size Price
1. UltraProtectThe smokers’ whitening
Toothpaste
25g 15tk
50g 32tk
100g 48tk
2. UltraProtect Coffee
Drinkers’ whitening
Toothpaste
25g 17tk
50g 34tk
100g 49tk
3. UltraProtect Extra
Whiteners Remove Stain
Fast
25g 19tk
50g 36tk
100g 52tk
#Above all will be available in 5g 4tk
Financial Project
Startup Expense:
Purpose Period Items Total cost
Rent Advance for 6 months 1,50,000
Insurance
1 year 15,000
Legal Fees
25,000
Others
10,000
Total
2,00,000
Startup Asset:
Purpose cost
Cash in hand Start-up InventoryComputerDecorationOther current assets
1,00,00010,00,00050,0001,00,00050,000
Total 13,00,000
A sales forecast for the fiscal year Description Year 1 Year 2 Year 3
Sales RevenueLess sales Discount
36,50,000 3,65,000
36,80,0003,82,000
37,10,0003,99,000
Less: sales returns and allowance
32,85,000 44,000
32,98,000 47,000
33,11,000 52,000
Not sales 32,41,000 32,51,000 32,59,000
Product Support Services
We provide supporting services for our product that’s why the customer’s overall experience aboutour brand is increasing.
Brand Namewe come with our new product “UltraProtect Toothpaste”. Our motto or tagline is,“Keep always smiling”.
• Most important features• Strong brand value• Developing brand
Marketing StrategyIndirect Market ChannelSelective DistributionPull StrategyExtra Benefits for Wholesalers and Retailers
Marketing StrategyTarget AudienceObjectiveDesigning MessageMediaI. BillboardII. RadioIII. Tv CommercialCollecting FeedbackBrand Ambassador( Sakib-Al-Hasan) Other Promotional Campaign