Marketing plan for new toothpaste brand

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  1. 1. Marketing Plan for New Toothpaste Brand Presented By, Muntasir Ahmed Tipu Sultan Tahmidur Rahman Md. Taijul Islam Nazmul Hasan Khan Badhon Presented To, Fahana Habib Zinnia(FHZ)
  2. 2. Introduct ion Affordable Price The Consumers and their Perspective Healthy Smile = Confidence Current Market Analysis: Introducing New Product: Brand Name: ULTRA PROTECT Tagline: Keep always smiling Vision 3Variants: The smokers whitening Toothpaste, Coffee Drinkers whitening Toothpaste, Extra Whiteners Remove Stain Fast.
  3. 3. Customer Driven Marketing Strategy Segmentation Geographic: Dhaka, Chittagong and Sylhet Psychographic: Working Class People, Lifestyle, Social Class Demographic: Income, Education Targeting Selecting Group Niche Targeting Positioning 3 ways: Attributes, Benefits, Beliefs and Values
  4. 4. Marketing Strategy Product Attributes Product Quality Style Design Packaging Environmental Friendly 5g, 25g, 50g, 100g Labeling retail price, manufacture date expire date
  5. 5. Marketing Strategy Based on Buying Power Penetration Pricing Affordable Pricing Offering Captive Product(Toothbrush) Brand Name UltraProtect Size Price 1. UltraProtect The smokers whitening Toothpaste 25g 15tk 50g 32tk 100g 48tk 2. UltraProtect Coffee Drinkers whitening Toothpaste 25g 17tk 50g 34tk 100g 49tk 3. UltraProtect Extra Whiteners Remove Stain Fast 25g 19tk 50g 36tk 100g 52tk #Above all will be available in 5g 4tk
  6. 6. Financial Project Startup Expense: Purpose Period Items Total cost Rent Advance for 6 months 1,50,000 Insuran ce 1 year 15,000 Legal Fees 25,000 Others 10,000 Total 2,00,000
  7. 7. Startup Asset: Purpose cost Cash in hand Start-up Inventory Computer Decoration Other current assets 1,00,000 10,00,000 50,000 1,00,000 50,000 Total 13,00,000
  8. 8. A sales forecast for the fiscal year Description Year 1 Year 2 Year 3 Sales Revenue Less sales Discount 36,50,000 3,65,000 36,80,000 3,82,000 37,10,000 3,99,000 Less: sales returns and allowance 32,85,000 44,000 32,98,000 47,000 33,11,000 52,000 Not sales 32,41,000 32,51,000 32,59,000
  9. 9. Product Support Services We provide supporting services for our product thats why the customers overall experience about our brand is increasing. Brand Name we come with our new product UltraProtect Toothpaste. Our motto or tagline is,Keep always smiling. Most important features Strong brand value Developing brand
  10. 10. Marketing Strategy Indirect Market Channel Selective Distribution Pull Strategy Extra Benefits for Wholesalers and Retailers
  11. 11. Marketing Strategy Target Audience Objective Designing Message Media I. Billboard II.Radio III.Tv Commercial Collecting Feedback Brand Ambassador( Sakib-Al-Hasan) Other Promotional Campaign