Marketing Plan for New Toothpaste Brand

Presented By,

Muntasir Ahmed

Tipu Sultan

Tahmidur Rahman

Md. Taijul Islam

Nazmul Hasan Khan Badhon Presented To,

Fahana Habib Zinnia(FHZ)

Mkt 202 Spring 2015

Introduction Affordable Price The Consumers and their Perspective Healthy Smile = Confidence• Current Market Analysis: Introducing New Product:

Brand Name: ULTRA PROTECTTagline: Keep always smilingVision3Variants: The smokers’ whitening Toothpaste, CoffeeDrinkers’ whitening Toothpaste,

Extra Whiteners Remove Stain Fast.

Ingredients

Customer Driven Marketing Strategy

SegmentationGeographic: Dhaka, Chittagong and SylhetPsychographic: Working Class People, Lifestyle,

Social ClassDemographic: Income, Education

TargetingSelecting GroupNiche Targeting

Positioning3 ways: Attributes, Benefits, Beliefs and Values

Marketing Strategy

Product Attributes Product Quality Style DesignPackaging Environmental Friendly 5g, 25g, 50g, 100gLabeling retail price, manufacture date expire date

Marketing Strategy

Based on Buying PowerPenetration Pricing Affordable PricingOffering Captive

Product(Toothbrush)

Brand Name

 

UltraProtect

 

Size Price

1. UltraProtectThe smokers’ whitening

Toothpaste

 

 

25g 15tk

50g 32tk

100g 48tk

2. UltraProtect Coffee

Drinkers’ whitening

Toothpaste 

 

25g 17tk

50g 34tk

100g 49tk

3. UltraProtect Extra

Whiteners Remove Stain

Fast

25g 19tk

50g 36tk

100g 52tk

#Above all will be available in 5g 4tk

Financial Project

Startup Expense:

Purpose Period Items Total cost

Rent Advance for 6 months 1,50,000

Insurance

1 year 15,000

Legal Fees

 25,000

Others 

10,000

Total

 2,00,000

Startup Asset:

Purpose cost

Cash in hand Start-up InventoryComputerDecorationOther current assets

1,00,00010,00,00050,0001,00,00050,000

Total 13,00,000

A sales forecast for the fiscal year Description Year 1 Year 2 Year 3

Sales RevenueLess sales Discount 

36,50,000  3,65,000

36,80,0003,82,000 

37,10,0003,99,000

 Less: sales returns and allowance

32,85,000 44,000

32,98,000 47,000

33,11,000 52,000

Not sales 32,41,000 32,51,000 32,59,000

       

Product Support Services

We provide supporting services for our product that’s why the customer’s overall experience aboutour brand is increasing.

Brand Namewe come with our new product “UltraProtect Toothpaste”. Our motto or tagline is,“Keep always smiling”.

• Most important features• Strong brand value• Developing brand

Marketing StrategyIndirect Market ChannelSelective DistributionPull StrategyExtra Benefits for Wholesalers and Retailers

Marketing StrategyTarget AudienceObjectiveDesigning MessageMediaI. BillboardII. RadioIII. Tv CommercialCollecting FeedbackBrand Ambassador( Sakib-Al-Hasan) Other Promotional Campaign

Thank You