Transcript of Marketing Introduction for MLC Corporate Super Specialist Network members
Marketing 101
Outbound versus Inbound
Marketing
Pre-sales
Attract, Engage, Acquire & Educate
HOW & WHERE do you start?
Source: Gartner Digital Landscape October 2014
Marketing Landscape
Thanks for your Responses!
Email marketing
Google search
Google search
Social Media
Content marketing
The Future State
Outbound marketing is being gradually but most definitely challenged by inbound marketing channels which offer far greater transparency and reporting of ROI